House of Tata Case Study Example | Topics and Well Written Essays - 2000 words

House of Tata - Case Study ExampleThe license raj along with the prevail factor of the red tapes brought into effect significant amount of impact in regards to the irreparable financial bleeding of the military control theatres and entities. A lot many barriers overly emerged in the business scene because of the tremendous opposition from mingled political parties. With the opening of the Indian economy, foreign direct investment was allowed to flow into the country. With the removal of various government based restrictions, varying amount of investments by the private and family held organizations was allowed in multiple sectors all over the country. It is of high relevance to highlight that the opening up of the economy in regards to foreign and private investments in various sectors promoted a significant amount of business opportunities. It is of high importance to mention that the diverse identify of companies that were held together under the highly efficient leadership o f JRD Tata has always moved forward and operated in a decentralized structure in regards to tackling the daily business operations. Because of the power of decentralization promoted by the leader JRD Tata himself, the independent set of companies which are centrally owned by the Tatas focused on capitalizing on the various exploitation opportunities provided by the opening up of the Indian economy. ... A presence of a single brand would have helped the Indias most popular corporate house to significantly communicate a unified set of value offerings for the company to the markets of India as well as around the world. Talking in regards to the value additions that tycoon have happened in regards to the development of a single corporate brand, it ineluctably to be mentioned that because of the ownership of multiple companies, the Tatas needed a strong and single contrast of communication that bequeath communicate the brands superiority to the others. While in the past, the presenc e of JRD Tata helped in communicating the values of the group in a central manner, in the recently changing times, a single corporate brand will solve the purpose. Talking in regards to the positives, associated with the formation of a brand, it needs to be highlighted that the single corporate brand based identity will act as a pillar of strength and communication for all the associated companies of the Tatas. Also, it will help in communicating the brand values of the Tatas in the open markets in comparison to other rival brands. Talking in the lines of negativity, it needs to be maintained that the companies will have to stick the code of ethics and values promoted by the entire group. Non failure to address the values promoted will lead to tamper of the entire brand image for the corporate house. 1b. Building of equity interlocks among the Tata companies It is of utmost importance to mention that the Tata group of companies has ownership for multiple companies. Because of the l eadership style full by JRD Tata, who was credited as the senior most commander of the group before Ratan

Internet and UK Tourism Industry Coursework Example | Topics and Well Written Essays - 8000 words

Internet and UK Tourism Industry - Coursework ExampleIt has been used for heterogeneous transactions from information transfer to interpersonal communications. Businesses have greatly improved with the onset of internet usage. The utilization of internet has come to the point of it becoming a necessity rather a luxury.The popularity of the internet usage has made it a subject of various studies not only in the academe but including industries that straight off depend on it. The properties, advantages as well as the disadvantages have been the focus of these studies. The introduction of internet as one of the modes of communication has made significant changes in the lifestyle on the people.It began in the 1980s as the Computer Revolution and now it became the Computer and Internet Revolution. During the computer revolution, the computer usage has increased chop-chop and between 1985 and 1999, the usage of computers at work or at home increased from 30 percent to 70 percent as the increase in computer ownership rose from 15 percent to 60 percent (Kim, 2001). Consequently, these factors have made businesses change their strategies. They introduced e-commerce in which consumers can exchange goods and avail themselves of the operate offered by companies thru the internet.E-commerce follows the same basic principles as traditional commerce that, buyers and sellers come together to exchange goods for money. But unlike traditional commerce in which the consumers go to a particular place to avail necessary products, they can visit the web sites of multiple vendors anytime, any day to compare prices and make purchases online. But this does not only benefit the consumers, the sellers as well can cut costs and expand their grocery store. Because they sell over the internet, which can be accessed globally, they have the potential to market their products or services worldwide and are not limited by the physical location of a store. At the same time, internet technolog ies also concede sellers to track the interests and preferences of their customers with the customers permission and then use this information to build an ongoing relationship with the customer by customizing products and services to meet the customers needs. Nielsen (2005) wrote that there is an upward style in global online shopping. Popular items purchased on the internet are books at 34%, videos and games at 22%, airline tickets and reservations at 21% and clothing and accessories at 20%. The study also showed that even one percent of the total population purchase using the net does not necessarily mean prosperous online sales but it is still important for retailers big and small to understand the factors that drive brand virtue and site usage. It also shows that sites and brands with higher brand equity attract higher visitation and sales. But e-commerce has also its downside some costumers are reluctant to buy products which need actual assessment such as piece of furnitu re and appliances. Some also consider shopping a social experience they may be going to a store with family or friends. Security and authorisation of transactions are also some factors why some consumers are apprehensive to use the internet for purchases (Microsoft Encarta 2007). According to a survey by HM Revenue and Customs, web users especially in the UK are using the internet to make their lives easier. The surveys shows that the top three uses of internet are researching

Cin the Aztec Civilization Essay Example | Topics and Well Written Essays - 1250 words

Cin the Aztec Civilization - Essay ExampleMuch of what has long thought to be true about the long-lost Aztec empire, including their sacrificial rituals involving washstandnibalistic practices, traces back to the in word formation compiled by a Franciscan monk named Bernardino de Sahagun. Sahaguns work, the Florentine Codex, was a detailed bill of the cultural beliefs and practices of the Aztec people, designed primarily for the purpose of instructing other Christian missionaries in how best to facilitate the conversion of the indigenous tribes to Christianity. It is certainly interesting, of course, if not necessarily in truth ironic that the one of the fundamental doctrines of Catholicism is transubstantiation, or the consumption of bread and wine that has been transformed into the actual flesh and blood of Jesus Christ. An argument can therefore be made that the religious conversion of the Aztecs was ignited in part due to their practices of human sacrifice and cannibalism was instructed by Europeans who themselves practiced a form of cannibalism and whose entire religion is based on the necessity of a human sacrifice.Almost everything that is known about Aztec human sacrifices and cannibalistic practices is, therefore, filt... s have been forwarded to endure an alternative to Sahaguns original observations of Aztec rituals that had been distorted following the original publication due to misinterpretations, exaggeration and the natural human desire to simplify actions one has trouble understanding. Although the Aztec acculturation was deemed to be a violent one, the Europeans were themselves no stranger to violence, therefore it was the human sacrifice more than anything else that assaulted their sensibilities. Perhaps s this assault was intensified by the justification and rationale of the natives that it was done in the name of religion.Huitzilopochtli was the Aztec god of the sun, viewed as the source of all life. The Aztecs believed that this sou rce must be kept moving in position to keep it from disappearing forever into the darkness of night and so to accomplish this (Alves 43). The way to accomplish this task had to do with the belief that the sun needed to be nourished with blood as a result, human sacrifice was a necessary ingredient for prolonging the existence of all humankind. In fact, there is an eschatological atom to the ritual in that the Aztecs believed that appeasing their gods not only ensured life, but also staved off chaos. In most cases, the victim was dressed, painted and ornamented so as to champion the god who was being worshipped and thus it was the god himself who died before his own image and in his own temple, just as all the gods had accepted final stage in the first days for the salvation of the world. And when ritual cannibalism was practiced on certain occasions, it was the gods own flesh that the faithful ate in their bloody chat (Soustelle 98). Therefore, it was probably not necessarily t he idea of consuming a human heart that so perturbed

Reflective Article Review Log Assignment Example | Topics and Well Written Essays - 2000 words

Reflective Article Review Log - Assignment modelingThe new demands of the learning environment can only be met if the instructional methods remain dynamic and provide a comprehensive understanding of the learning needs. By tell aparting the various changes in the learning environment, the authors lay a ground for launching a new strategy for meeting the learners demands.The article relies on empirical studies to identify the various learning needs of a diverse school population. The article summarizes the findings of hundreds of empirical studies to identify five common needs of a learner. Ming and Dukes (2010) identify phonemic awareness, phonics, fluency, vocabulary and comprehension as the key elements of a comprehensive lesson that can help children to become proficient readers. Phonemic awareness is defined as the energy to auditorily identify and manipulate individual sounds in words. On the other hand, phonics is the ability of the learner to identify the letters within a word. The two helps a learner to have a flow of the language what the authors term as fluency of the language. Next, the learners can learn how to use vocabulary which refers to the language words that add prove to the language. The last and the most important step is for the learner to comprehend the meaning of the language which is essential for a complete learning process. The article provides a al-Qaida which teachers can perform a close analysis of the lessons and evaluate the dimensions that they omit in their lessons.Through a scientific approach, Ming and Dukes (2010) develops a strategy through which an instructor can develop incorporate the big five dimension in a diverse learning environment. The article emphasizes the need for preplanning stage in growth a comprehensive lesson plan. It is a stage that the instructor lays down the objectives the lesson and the various learners outcomes that he must attain at the end of their teaching. Next, the article

Nigeria Student Essay Example for Free

Nigeria Student EssayMy name is Adebimpe Godwin Akinade, I am from Nigeria, and I am 16 years of age, I have triad (3) sisters, one of them is in Nigeria while the other two are here in London with me. I love playing video games during my lecture clip and also reading novels as well. I love hip pop and rap music, I love watching horror movies, my favourite movie is THE eviction OF EMILY ROSE. I attended primary(a) school in my home country at Stella Maris Primary School, I graduated from the school in primary 5 in 2004, I left to further my studies at Command Day Secondary school, due to the low standards of the school I was forced to withdraw from to another school to complete my high school certificate. I moved to Stella Maris College where I completed my high school and attained my GCSE Equivalent.I came to Kaplan International Colllege to do a 2 Term foundation programme in Science and Engineering to progress to city university to study Civil Engineering, I Chose to stu dy the course of action because the subjects which I find interesting are the main subject needed for the course, The subjects are Mathematics and Physics and I hope to be able to do as expected in the course. My side of meat though is not bad however I still have some areas which I fall cornerstone and I Hope to resolve the problem as I progress in Kaplan. One major problem I have in English writing is the punctuation marks ,I have problems in putting the punctuations in the right place been dealing with the problem for a while now but I hope to get over it during my period of study I Kaplan and through the following ways Regular writing of various essays, taking flavor of the punctuation marks as used in the newspapers, novels, and various articles.

The Devil Restaurant Essay Example for Free

The Devil Restaurant Essay1. Executive Summary 1.1 dividing line concern InnovationKorean Bibimbap, a new eating place that is featured by anicteric Korean intellectual nourishment aims to permit white-collar workers with convenient service and business leisure under the help of e-commerce and efficient management. The main characteristics of Korean Bibimbap is as fol disordereds. Korean Bibimbap is set up as a restaurant selling healthy Korean meal sets at an acceptable price. Nowadays white-collar workers are face with a dilemma on where to contract dinner. On the one hand, despite the cheapness of food in staff canteen, some white-collar workers have been ply up with its distastefulness. On the other hand, many white-collar workers also complain that they cant afford the food in restaurant beca implement of its high price. combine with high stress and considerable time of work, such a dilemme now has contri just nowed to many health problems in white-collar worker s. Based on the analysis of this situation, Korean Bibimbap pass on provide healthy Korean food in varied prices and an agreeable environment for white-collar workers to enjoy. Following the trend of e-commerce, Korean Bibimbap get out use a electronic system including website and integrated management system for prospect background. Customers can not only come to the real shop for dinner but also place order through the internet. It deserves to be mentioned that online order service is still at its primary stage of development in China. This system will bring as much convenience as possible to consumers and in return expand the business of Korean Bibimbap.2. Mission and VissionOur first responsibility is to provide completely customers healthy food at a fair price as well as the pleasure of eating. We will make sure that every consumer receives a warmly welcome on walking in our restaurant. We value employees active efforts on bringing health as well as pleasure to customers, and on spreading healthy diet culture to the world. We would like to join hands to advance and retreat as one with the development of our restaurant. By working closely, we can pave the way for a better prospect of our restaurant.1.3 Food StuctureAs its name suggests, at the start-up stage the main food provided in my restaurant is Korean Bibimbap sets, varying in variety and price. Korean Bibimbap will use advance(a) equipments to prepare and store food material on monumental scale without affecting the flavor and upkeep of Korean Bibimbap. More over, some special snakes will also be offered as a complement to deversification of food. At the expansion phase, Korean Bibimbap will add more food lines to the menu list. 1.4 Market AnalysisThe restaurant market is a free-enterprise(a) market with low entry barriers, where new restaurants emerge rapidly and compete with the existing ones. Base on the SWOT analysis, a successful restaurant should have both characteristic food and hig h quality service at least. Besides, exposure to lage numbers of mobile population also accounts for the success of some famous restaurant. To take every these into consideration, Korean Bibimbap decides to target on white-collar workers in International Trade Center in Beijing.5. ManagementThe management team mainly comprises five move administrative department, marketing department, human resource department, financial department and purchasing department, each of which has its specific responsibilities. Periodically, Korean Bibimbap will have personnel training, especially for these superior managers and gradually establish a comprehensive training system. At the same time, Korean Bibimbap will strengthen and perfect information management system on different levels, so as to facilitate the smooth and efficient operation.1.6 Financial PlanningTotal investment for the first year is one million, which comprises 0.7 million from partnerships and 0.3 million of bank loan. At the early stage, Korean Bibimbap has to pay regular interests to investors every month. At the second year, Korean Bibimbap will have paid off all the debts and continue to operate the business with acculmulated capital.7. Risk AnalysisMajor problems may come from the potential pandemic outbreak, some irresistible natural factors, external large-scale maligant competition, management risk, financial risk and policy risk. In order to minimize the negative effects of potential problems and risks, Korean Bibimbap will have special training on relevent staff to improve their ability to predict and evade risks.1.8 ConclusionIn short, Korean Bibimbap is a restaurant combined with healthy food and advanced management, targeting on the white-collar workers. With the joint efforts of all staff, Korean Bibimbap will have a good market prospect and further development in the future.2. Business Description1. General Descriprion of the BusinessKorean Bibimbap is a new restaurant featured by health and convenience, aiming to provide white-collar workers with convenient service and business leisure under the help of e-commerce and efficient management. Target ConsumersMore often than not, white collar workers is more likely to eat out. For modern white-collar workers, they localise more emphasis on both convenience and nutrition. At the same time, they are also curious about exotic flavour and attach wideness to juicyness of food. They also dont have too much economic problem, so medium priced Korean Bibimbap will not make them quaver too much. Site SelectionBecause the target customers of Korean Bibimbap are white-collar workers, the location is finally decided as International Trade Center, which is known as one of the biggest office building areas. High Quality ServicesAll the staff have to be energetic and enthusiastic young people, who will have united training course about providing good service and should be interested in, if not familiar with, Bibimbap culture. Vari ous characteristic services will be offered from the customers entering Korean Bibimbap till their departure. Furthermore, Korean Bibimbap will provide convenient online reservation and take-away services.2. Industry BackgroundAs a traditional industry, the restaurant industry has played important roles in the economic development. In the long term, the strong growth of restaurant industry will continue. There are devil major reasons as follows Although There are many restaurants in Beijing, the amount of people eating out is still a small proportion of the get along population. With the further development of economy, there will be still great potential for new restaurant to win decent profits. From the perspective of demand, people will attach more importance to diversified, healthy and quality food. These demend will contribute to the further development of the restaurant industry.In coclusion, the restaurant market is a competitive market with low entry barriers, where new res taurants emerge rapidly and compete with the existing ones. However, there is still great space for new restaurants as long as operators make efforts to establish their own features and improve the quality of service.3. Goals and Potential VissionTo bring health and happiness to the world. MissionTo bring health by providing delicious food To bring happiness by providing better services. Core valuesHealthy DelicacyOur first responsibility is to provide every customers healthy food at a fair price as well as the pleasure of eating.Consumers FirstWe will make sure that every consumer receives a warm welcome on walking in our restaurant. We measure our work against how much satisfaction our consumers get from our services. The satisfactory smile of customers will be our best cost increase forward.Enthusiasm and DedicationIt is the enthusiasm and dedication of our employees that keeps our restaurant going and expanding. We value employees active efforts on bringing health as well as pl easure to customers, and on spreading healthy diet culture to the world.TeamworkWe would like to join hands to advance and retreat as one with the development of our restaurant. By working closely, we can pave the way for a better prospect of our restaurant.4. Uniqueness of ProductThe distinctive food of Korean Bibimbap is featured by its nutrition and convenience. On the one hand, Bibimbap is nutritious food with low calories, for the main genes of Bibimbap are various vegetables. Compared to KFC and other kind of cuisines, Bibimbap lays more emphasis on nutrition and health. check to latest study, Korean chilli paste can stimulate the palate of people and in some sense improve the immunity of people. On the other hand, Bibimbap is also a delicious and convenient food to be offered at a short time. While operating the business, we will prepare some ingredient in large numer beforehand and use special equipment to store them. As Korean Bibimbap becomes stronger, more food series w ill be added, like Korean barbecue, to the menu of restaurant.

Literary History and the Concept of Literature Essay Example for Free

Literary History and the Concept of literature EssayLiterary history and the concept of literature I From the 1970s onwards, such(prenominal) has been said about the writing of history and literary history that has cast doubt on its intellectual credibility. For example, Hayden Whites Metahistory (1973) included an influential analysis of the metaphorical foundations of 19th century history writing. In 1979, Jean-Francois Lyotard criticized grand narratives in La Condition post upstarte (The Postmodern Condition), and in 1992 David Perkins presented a whole array of wondering(a) epistemological and methodological arguments directed against literary history in Is Literary History Possible?. The questioning of literary history has not however resulted in the abandonment of large-scale literary-historical projects, rather it has inspired attempts to base such ventures on better designs and better foundations. Not least, many new ideas about the field draw been put forward in c onnection with the preparation of cardinal major kit and caboodle of literary history sponsored by the ICLA. It is also natural to point to two theoretical publications from 2002 the collection of essays, Rethinking Literary History, edited by Linda Hutcheon and Mario J.Valdes, and Marcel Cornis-Pope and John Neubauers brief presentation of the ideas behind a history of literary cultures in East-Central Europe. ii The Swedish project Literature and Literary History in Global Contexts, which was started in 1998 and pull up stakes terminate in 2004, focuses specific all(a)y on approximately theoretical problems associated with the writing of literary history. We who participate come, mostly, from various fields within oriental studies or from comparative literature. Since the project is sponsored by the Swedish Research Council we all work, or once worked, at various Swedish universities.One of the special features of the project is the interest devoted to serviceman histories of literature, a genre where the general problems of literary history become especially visible and acute. (I shall return to this perhaps unfamiliar genre in a moment. ) Three important cruces in connection with world histories of literature have been singled out for special discussion within the project (i) the understanding of the notion of literature, (ii) the understanding of genres, and (iii) the understanding of interactions between literary cultures.These three sets of issues will be made the subject of four volumes of literary-historical studies and theoretical reflections, and these volumes will represent the main concrete outcome of the project. In this paper, I shall concentrate on the archetypical of the questions, about the notion of literature. I shall say a few words about the concept of literature itself, point out whatever of the difficulties that it occasions in a world history of literature, and conclude with a brief discussion of how such problems may be approac hed and dealt with. IIIn a sense, of feed in, there ar very many concepts of literature if both nuance is taken into account, it may well be the case that each person has their own. Yet if, conversely, one looks at the situation very broadly, one can say that there is an everyday concept of literature in Western culture which is widely shared. That concept came into beingness in the course of the 18th century. Before that, no exact counterpart to our present concept of literature existed either in Western culture or elsewhere, and the distinction between imaginative literature and non-fiction was not of primary importance in the classification of texts.Wilt Idema and Lloyd Haft have given a laconic and clarifying account of how earlier cultures thought about texts and their basic divisions. As long as no more than a few written plant are in circulation in a given society, all texts are more or less equally important and valuable. If there is a outstanding increase in the numb er of writings, with a corresponding differentiation in their content and character, the texts are likely to be subdivided into the categories of high literature, professional literature, and everyday literature.Literature (or high literature) is then the term for texts which are felt to be of general educational value and which are, accordingly, regarded as part of the necessary intellectual baggage of every cultured person. Works which contain useful knowledge but remain limited to one specific area, such as medicine or military science, are classified as professional literature. Works intended only to amuse, and which have (or are considered to have) no educational value, fall outside the reaching of literature. We may call these more or less despised writings trivial literature.In the kind of intellectual culture depict in this quotation, the fundamental distinction among texts is the one between culturally important texts and culturally less significant ones. In most such cu ltures mere antiquity, classical Chinese culture, classical Sanskrit culture, and so forth the class of culturally important texts would comprise most of what we call poetry, history writing, and philosophy, and normally also otherwise kinds of texts some administrative texts, some texts concerning magic, some letters, et cetera.Oral vernacular texts, or relatively unadorned fictional narratives, what we call fictional prose, would normally form part of popular or trivial literature. For complex social, economic, and cultural reasons, this way of classifying texts came to undergo great though gradual transformations in Western Europe from the belated 17th to the early(a) 19th centuries. One of the very many crucial factors behind the process must have been the growing importance of a new, more rigorous invention of empirical truth, associated with the natural sciences.High literature, in the special sense described by Idema and Haft, had always aspired to truth in the sense of great human significance. As the distinction between empirical truth and empirical non-truth became more rigid and more significant and as many other, more or less think developments were taking place new groupings began to emerge in the textual universe. Poetry became dissociated from scientific writings, and successively also from history, philosophy, oratory, and letters. On the other hand, fictional prose, especially in the guise of the increasingly appreciated novel, came to be regarded as one of the genres of poetry.With this, our modern notion of literature had effectively taken shape, and the term literature (whose main implication in the 17th and 18th centuries had been something like education or culture) successively developed into todays normal designation of the concept. v III The late 18th and early 19th centuries saw the beginning of the writing of literary history of the history of national European literatures, of the history of European literature as a whol e and, at least from the 1830s onwards, of the world history of literature. valet de chambre histories of literature thus comprise a genre which has existed for around 170 years. Among its modern instances are such impressive works as the German twenty-five volume Neues Handbuch der Literaturwissenschaft (New Handbook of Literary Studies), published between 1972 and 2002, and the Russian Istorija vsemirnoj literatury v devjati tomach (History of World Literature in Nine Volumes) from 1983-94. vii However in the English-speaking world the genre is more or less extinct, and its very existence appears to be unnoted in the contemporary international discussion about the globalization of literary studies.These debates are primarily inspired by the widespread interest in compound and postcolonial studies and place the last few centuries at the centre of attention, while the traditional world histories of literature are, in principle, universal in scope, and are meant to cover all times a nd cultures. In many respects, it seems a good idea to have a world history of literature to fall back on. Such works can relate the various literary cultures of the world to one another and put them into perspective. Thus they may create a a good deal needed overview, much as a map of the world helps us to comprehend certain fundamental geographical realities.To some extent, works like the Neues Handbuch der Literaturwissenschaft and the Istorija vsemirnoj literatury do just that, and of course they also contain a wealth of information and intelligent discussion. Yet, despite their often remarkable qualities, world histories of literature are typically profoundly problematic for a number of reasons. Two major problems have their roots in the very concept of literature. First, the concept is, in itself, an everyday notion. If employed without additional explications or stipulations, it is too imprecise and inconsistent to form the basis of a reasonable classification.Second, the c oncept of literature is a relatively recent Western invention. Its application to other times and cultures will easily lead to anachronistic and ethnocentric distortions. On the whole, world histories of literature are content to sweep such problems under the carpet. They typically prefer to rely on the everyday notion of literature and to include the resulting contradictions in the bargain. For instance, the concept of literature is traditionally used in such a manner that the criteria for a work to be classified as literature vary depending on the time and the culture one is speaking of.Modern literature is most often seen as consisting of just fictional prose, poetry, and drama. When there is talk of older periods, the concept of literature is however used very inclusively. ix For example, ancient roman print philosophy, history, and oratory are not excluded as being non-fiction instead, such writers as Lucrece, Caesar, and Cicero are considered part of the European literary her itage. The same duality appears in the interference of other literary cultures. Thus, for instance, the sacred Vedic texts (circa 1200 circa 500 B. C.).