Pepsodent Essay

This will be based on the weaknesses, strengths, threats and opportunities of the organization along with the toothpaste brand line of Pepsodent will be assessed. In addition, further information on the current market share, sale, and profitability of Pepsodent in the scope of PESTEL analysis will be provided. At the conclusion of the first section the competitive advantage of Pepsodent will be declared. The subsequent section entails a recommended strategy of marketing employing marketing tools like targeting, positioning and segmentation, the marketing mix as well as SMART objectives. This is as a result of an extremely effective strategy of marketing of the organization formerly. However, principally in an environment that is competitive, such as the personal care sector it is fundamental for Pepsodent that it advances its marketing as well as organizational approaches so as to meet consumer’s demands (Budavari, et al. 1996). In addition, these days a wide array of diverse toothpaste brands is provided to the consumer (eHow, 2012). This in general implies that Pepsodent is obliged to distinguish its merchandise from the competitor’s commodities by being unique and innovative. Furthermore, the toothpaste market is developing continually which signifies that additional diverse demands and anticipations of the consumer will arise. As a result, Pepsodent should utilize marketing tools for instance, market segmentation to well recognize their needs so as to supply them with the fitting merchandise. The threats and opportunities recognized will serve as a foundation for the pinpointing strategy of marketing detailed in this report 3. 1. Political Factors: The government of United Kingdom endorses the just trading obligation for both internal and foreign manufacturers. UK has set regulations regarding issues like disposal of wastes and product safety. Pepsodent is dependent on local, provincial and international laws, rules and regulations. These laws and directives cover a range of areas like product claims, product safety, trademarks, patents, the environment, copyrights, employee health and safety, listing and disclosure, employment and taxes, and corporate governance (Pepsodent Official website, 2012). As a result of the extensive focus of Pepsodent in developing and emerging markets, whichever political transformations for instance, those in fiscal stimulus, foreign direct investment regulation or adjustments in taxation or tariffs could have a great impact on the operations of Pepsodent in the nation. Pepsodent is obliged to engage in constant scanning not just to mitigate political threats, however, to take hold of and seek out novel, appealing openings for political inducements. 3. 2. Economic Factors: United Kingdom is the biggest economy in the planet and third largest in Europe. In the time of recession UK is in its worst time. Organizations are not investing but doing terminations that is why consumer markets are reducing and individuals are losing their power to purchase. The market environment of Pepsodent is turning out to be highly competitive particularly in the United Kingdom. Macro-economic atmosphere is highly tentative which has had an effect on the micro-economic environment in addition, by generating a fear among regular buyers (Watson, Lysonski, Gillan& Raymore, 2002). Buyers would not wish to purchase a costly product as a result of current tides of the economy. Rivalry in United Kingdomhas become so strong that Pepsodent is encountering difficulties in a number of regions. Economic turn down in business in an economic decline has resulted in consumer and supplier default. The business of Pepsodent is reliant on constant customer demands for its brands. Diminished customer capital influenced by harsh economic circumstances has resulted in customers turning out to be incapable (Bloch, Satish and  Robert, 2007)or unwilling to acquire Pepsodent products, which has profoundly had an effect on the cash flow, profit margins, turnover, and profits. 3. 3. Social Factors: Social aspects entail the cultural aspects. Socio-cultural aspects UK vary from region to region. This entails: age, education, way of life, and religion(Bang and Joshi, 2008). Pepsodent has structured a well-built corporate repute for numerous years,continuous concentration on societal aspects, as well as encouraging sustainable development and usage of resources that are renewable. The intention of Pepsodent is to assist people look bright, feel well and achieve a lot out of life with services and brands that suitable for them and suitable for the rest too. Pepsodent has effectively maintained standards that are high for the design and creation of merchandise that are harmless for end users.

Racism in “To kill a mockingbird” Essay

â€Å"If there’s just one kind of folks, why can’t they get along with each other? If they’re all alike, why do they go out of their way to despise each other?† (Lee, 259) Harper Lee uses her novel ‘To Kill a Mockingbird’ to accentuate the catastrophic nature of racism. Some troubling individuals or groups of people have felt powerful by exercising their dominance over another group claiming they are worthier, stronger, and smarter. The problem of racism has often been associated with the history of the United States of America. Slavery has been abandoned long ago, but for years black people were considered to be of lower class, their capabilities were denied, and their dignity was completely diminished. It took American people hundreds of years to achieve the level of true democracy, when they can grasp the notion of equality between people, including acceptance of differences in gender, nationality, religion, culture, and what most matters in the book we read – race. Discrimination can be shown through the Maycomb community, the Tom Robinson trial, and Boo Radley. As Scout’s cousin told her, â€Å"He’s nothing but a n*****-lover!† (Lee, 94). Segregation could be noticed not only in the Maycomb County, but in the whole Alabama state, and the rest of Southern USA. Black people could not ‘mingle’ with the whites and their children attended separate schools. Adults socialized at places where they wouldn’t be noticed or bother the whites (ex. the black church in Maycomb). They each had their own territories, and assumed it was immoral for them to fuse together. They would go out of their way, saying things such as â€Å"You ain’t got no business bringin’ with chillum here – they got their church, we got our’n† (Lee, 136). The whites and blacks knew very little of each other, and that fear of not knowing became worse by imagining how bad the other side must be. This was also one of the problems that prevented racism to disappear. ‘The Great Depression’ during the 1930s made people (whites) stay focused on their own poverty, made them angry, and stopped them from seeing poverty and hardships on the other side. All these factors made polarization stronger, and created grounds for racism  to grow. The problem of racism and segregation was presented through subtle descriptions of the suburban life of very young and innocent children. Their view of events and relationships in the book was a strong contrast to the negative characters of white racists who wanted to take justice in their hands and execute Tom Robinson. In a child’s perspective, displayed through narration by the author (Scout), portrayed an innocent assumption that all people are the same, and poverty and racism are deeply unfair and brutal things. Seeing events through the eyes of a child (ex. Scout) helps us understand that feeling of hatred and discrimination is not something we are born with, but is often taught by adults. In Maycomb, most people are influenced and taught by their parents and peers that there are certain people in society that do not fit in with other people. Jem and Scout deeply argued the cruel idea. â€Å"I think there’s just one kind of folks. Folks.† (Lee, 258). Black people are an obvious example, but it’s also people based on their wealth and lifestyle. Scout is restricted from playing with her fellow school-mate Walter Cunningham, her Aunt Alexandra replies; â€Å"Because – he – is – trash, that’s why you can’t play with him† (Lee 257). Her aunt is one of those people in Maycomb who is always injustice. Chapters that describe situation before and after the court trial against Tom Robinson are full of examples of how racism was demonstrated ‘routinely’. Atticus Finch faced huge pressure only because he agreed to defend a black man, which proved that someone could lose their reputation for getting too close with the blacks. Scout got into fights trying to defend her father’s pride, when the kids at her school called him a ‘n***** lover’. â€Å"He had announced in the school-yard the day before that Scout Finch’s daddy defended n*****s.†(Lee, 85). She strongly disagreed with the kids’ terrible judgement on black people, and loathed the sight of it. She would get out of her way to stop the unhuman behaviour, and to defend her innocent and brave father. Love relationships between whites and blacks was strictly forbidden, which was clearly shown in Mayella’s example, who had such a powerful guilt for becoming fond of Tom, that she did not hesitate to lie and attempt to destroy Tom’s dignity and whole life. Tom Robinson recalled while testifying; â€Å"She reached up an’ kissed me ‘side of th’ face. she says she never kissed a grown man before an’ she might as well kiss a n*****† (Lee, 219). Atticus’s speech during the trial was so powerful and would normally touch everyone’s heart and make people start thinking otherwise, but did little to change the outcome. The example of Tom Robinson’s case in the book proves how blacks had no chance to win any case. The whites had all rights to bring accusations against the blacks, and bring them to the court. Mayella’s defender even assumed that he had the right to disrespect Tom by calling him â€Å"boy† (Lee, 223). The trial itself would not do them any favour as the decisions were often made despite clear evidence. Who could expect a different outcome, especially when the jury was made of whites, who were often open racists. One more detail from the book that also spoke about discrimination is when, towards the end, in a mysterious way Jem was attacked, lost consciousness and was brought home by Boo Radley. The Sheriff felt obliged to come up with a cover-up story, so poor Boo would not become the centre of attention. He made up a story that Bob Ewell fell on his own knife and died, and there was no connection to poor Boo Radley. â€Å"I may not be much, Mr. Finch, but I’m still sheriff of Maycomb County and Bob Ewell fell on his knife.† (Lee, 317). The fact that problem was resolved this way also tells us about double standards used for the blacks and whites. If there had been a black man suspected of murder, there would have been no way for him to escape the trial. However, the dignity of a white man had to be protected at any cost. In a way, it is a fair deal, especially after what we have learned about strong prejudice towards mentally and physically challenged people like Boo Radley, which caused him enough misery and suffering. Two main characters in the book carried a hope for the generation that is to come, that things will change. â€Å"Why reasonable people go stark raving mad when anything involving a Negro comes up, is something I don’t pretend to understand† (Lee, 100). Both of them (Scout and Jem) were inspired by their  father Atticus, who believed that racism is a disease from which his kids should be saved. Education is one of the key factors that enlightens people, gives exposure to different views, and teaches the wide American population that they have so much in common. Wasting time segregating people of all kinds prevents countries and nations from making huge advancements. â€Å"Why don’t they like the Jews, you reckon, Miss Gates?† (Lee, 281). That is one of the messages Harper Lee wanted to pass on in an indirect way. Fortunately, societies changed for better; more and more people got educated, they learned about tolerance and equality. Atticus’ thoughts truly stand out in this novel. â€Å"You never really know a man until you stand in his shoes and walk around in them† (Lee, 321). The people of Maycomb had horrendous and evil assumptions about black people, and how they do not belong with society. Although they specially thought about them through an outside perspective, they rarely thought about them through an inside perspective. They never knew that they were just innocent people trying to have a good life in America. Through apprehensible context, the novel truly brings out the ugly nature of people, and their gruesome delight of disrespecting and discriminating people of disparity – especially black people. â€Å"I knowed who it was, all right, lived down yonder in that n*****-nest, passed the house every day. Jedge, I’ve asked this county for fifteen years to clean out that nest down yonder, they’re dangerous to live around ‘side devaluin’ my property-† (Lee, 199). Ignorance can cost people their lives, ruin their families, and bring separations to those who should be united. Harper Lee’s book described all these problems in such a powerful and touching way that many generations of readers will remember its messages.

Improving Wound and Pressure Area Care in a Nursing Home Essay

In Sprakes and Tyrer’s (2010) research article entitled â€Å"Improving Wound and Pressure Area Care in a Nursing Home†, the effectiveness of wound and pressure ulcer management was examined. The rate of wounds and pressure ulcers in a nursing home is often an indicator of the quality of care received as these injuries can lead to illness and a decreased quality of life (Sprakes & Tyrer, 2010). Sprakes and Tyrer have identified gaps in overall management of wound and pressure ulcers. They have also identified a large volume of referrals regarding advice and support for wounds and pressure ulcers. For these reasons the authors’ research was aimed toward whether utilization of a new wound and pressure ulcer management system in the nursing home would decrease rate and severity of these injuries (Sprakes & Tyrer, 2010). The reason this article was selected for critique was due to personal encounters with pressure ulcers in the nursing home setting and first-hand observations of the debilitating effects they can have on an individual. Summary Research took place in a nursing home that was selected due to observations of poorly managed wounds and pressure ulcers. The authors’ overall aim of the research was to â€Å"improve outcomes for patients requiring wound and pressure ulcer management† (Sprakes & Tyrer, 2010, p. 47). The authors planned on meeting this goal through improving staff knowledge, improving documentation, and finally encouraging owners to uphold the proper standards of care. Before implementing their management framework, the authors obtained data to establish a control. The authors collected data over a six month period regarding frequency of wounds and pressure ulcers and regarding the number of times additional support nurses were contacted to aid with wounds/pressure ulcers. Next, staff knowledge was assessed regarding wound and pressure ulcer assessment and management (Sprakes & Tyrer, 2010). The authors then created a unique competency-based framework. This competency-based framework served as the standard of care to be used throughout the project. It also served as an evaluating tool when measuring staff performance. From there the authors then went on to discuss the project with the staff. Concerns, barriers, and benefits were all discussed as the authors felt â€Å"if staff understand why change is occurring, they are more likely to implement the required change† (Sprakes & Tyrer, 2010, p. 47). When implementing their competency-based framework the authors selected four nurses to be supported through the program. Only four were chosen due to the amount of time required to support each individual member. The four nurses then received two theoretical training sessions with a day on wound assessment and a day on pressure ulcer prevention and management (Sprakes & Tyrer, 2010). Once complete, the nurses worked alongside one of the authors in implementing the framework in the clinical setting. Completion of the process took an average of six weeks per nurse (Sprakes & Tyrer, 2010). After completion of the program the four nurses had their knowledge reassessed and another set of data was collected over a six month period to allow time for the nursing staff to incorporate the framework into practice (Sprakes & Tyrer, 2010). After analyzing the data, the authors found a 77% decrease in the number of wounds and a 57% decrease in the number of pressure ulcers. The data also revealed a significant increase in wound and pressure ulcer documentation and a decrease in the number of contacts to supportive nurses. When reassessed the staff demonstrated an increase in knowledge and skill. Overall the authors came to the conclusion that both the nursing staff and patients considerably benefited from the project. Based off the results, they encourage the implementation of similar projects in other nursing homes (Sprakes & Tyrer, 2010). Analysis of the authors’ references affirms their appropriateness to the study; however, 66% of the references used are not current as indicated by a publication date greater than 5 years. Critique Based on the article, the authors’ purpose of the study was apparent and the results were conclusive. The authors’ decision to implement an evidenced-based wound assessment tool was a great choice as it significantly benefited documentation rates as one was not being used in the nursing home prior. Through this choice it was evident that the authors were able to help the nursing staff to â€Å"ensure the credibility of their profession and provide accountability for nursing care† (North Carolina Concept-Based Learning Editorial Board, 2011, p. 2324). When analyzing the study it clearly demonstrates the impact that proper guidelines and education can have on wound and pressure ulcer management. Through education the authors were able to aid the nursing home in preventing the occurrence of more wound and pressure ulcers as â€Å"prevention is the goal for the clients at risk for pressure ulcers† (NCC-BLEB, 2011, p. 1918). Although this article is a good resource for information and statistics on wound and pressure ulcers, it is not recommended for individuals looking for particular nursing interventions used for wound and pressure ulcers. While the authors did broadly explain their competency-based framework, they lacked depth in explaining specific information and interventions taught and used throughout the project. In conclusion, this work greatly contributes to the nursing profession because it created a unique quality management plan that has the potential to better numerous nursing homes and improve the lives of many patients. References North Carolina Concept-Based Learning Editorial Board. (2011). Nursing: A concept-based approach to learning (Vols. 1-2, pp. 1915-1926, 2324, 2425). Upper Saddle River, NJ: Pearson Education, Inc. Sprakes, K. , & Tyrer, J. (2010). Improving wound and pressure area care in a nursing home. Nursing Standard, 25(10), 43-49. Retrieved from http://search. ebscohost. com/login. aspx? direct=true&db=rzh&AN=2010893921&site=

Pop culture Essay Example | Topics and Well Written Essays - 1250 words - 1

Pop culture - Essay Example This information was important in support of the central claim because of the elements of popular culture provided, its role in the society and its definition. These were important in making the reader understand that popular culture does not destroy society values and morals. Cons: The article has no evidence of support from other sources of literature. It means that it is a one author’s idea. It could be a credible source of information, but any writing with no evidence of support from other sources reduces reliability. The author may be a prominent person as indicated in the site (A member of the American Culture Association and Popular Culture Association), but lack of citations in his work could be a sign of lack of research. It is not, however, inevitable that if his work is not cited, then he did not conduct any research. This is an article about social inclusion. It discusses social inclusion as an approach to human development and social well-being. Social inclusion in this article recognizes the importance of diversity and difference in understanding community and national level identity. Social inclusion in the article also calls for recognition of shared aspirations among people and commonality of lived experiences. It shows how social inclusion is more than bringing outsiders in and includes closing social, physical, and economic distances that separate people. It does not only remove barriers between them. There is also information about the five cornerstones of inclusion and how inclusion is built in a community. This paper was used because it has relevant information about social inclusion. In the essay, social inclusion is one of the outcomes of popular culture. Understanding social inclusion, how it is built, and its cornerstones were very important in understanding how popular culture leads to social inclusion. This information was very important in supporting the positive role of popular culture in the

Walter williams Essay Example | Topics and Well Written Essays - 250 words

Walter williams - Essay Example If compensations were to be made, then apology becomes meaningless since it becomes a two-way business in which first the slave owners and sellers benefited and now the descendants of the slaves are benefiting. Apology means regret, not compensation. In this context, the disclaimer placed at the end of the resolution is justified. If the government does not pay, payment retrieved from any other community will raise substantial issues which will be graver than the need to compensate the descendants of the slaves. It is Williams’s fallacy that he has declared that the American government retrieves all the money it has from Americans. This is so untrue! The American government is not running on taxes paid by Americans alone. There are millions of Asians, Europeans, Arabs, and workers belonging to other nations who have not been granted the green card and yet they are earning in the USA and part of their payment goes to the American government. Besides, the American government is earning a lot of money by doing business with the Arabs in general and the KSA in particular. There are several other sources of income for the American

Using Via E-commerce to Increase Success for Wingate Systems Working Research Paper

Using Via E-commerce to Increase Success for Wingate Systems Working - Research Paper Example For traditional relationship marketing to work as it should in any organization, all other business parameters also need to be in place. Recently, this has been identified in a forward-looking model as a "holistic, dynamic and dialectical" model. (Chang, 2004) Not surprisingly, this model was developed in an Asian developing economy context. The author noted that local firms in developing countries need to be creative in developing e-business strategies because they are operating in under-developed e-business environments. It that is true for relationship marketing success in developing countries, it should, therefore, be even more valuable to mature organizations operating in mature business environments. Despite the dot-com failures of the recent past, few would doubt that e-business is a main driver of the new and future economy globally. It is also safe to assume that relationship marketing began its development when bricks-and-mortar businesses were able to operate without a substantial Internet presence. Then, it was 'relationship' marketing, and depended on such things as 'personal bankers,' and 'personal shoppers,' and arguably, within each organization that had added the relationship marketing function, it was viewed as a 'must have' but with little relative impact on the bottom line. However, three things entered the business arena that made it paramount for relationship marketing to become both continuous (CRM) and integrated into the business structures. Those three things were the development of digital technologies, the importance of intellectual property, and "customer supremacy," defined as customization of product/service and reduced cycle time. (Chang, 2004)

Neurology Essay Example | Topics and Well Written Essays - 1500 words

Neurology - Essay Example However, with advanced severity, the disease may result in mood swings, disorientation, poor self-care, and language problems. The nutritional concern is in enhancing quality and efficiency of care given. b. Aneurysm refers to a localized bulge in the shape of a balloon that occurs in the walls of blood cells due to blood filling them. Also known as cerebral aneurysm, the disease often goes unnoticed for lack of symptoms but may rupture and release blood into the brain skull; hence, cause stroke. A nutritional concern for the disease would be in relation to vomiting and nausea. c. Arnold Chiari Malformation is a skull malformation or structural defect on the cerebellum consisting of downward displacements of the cerebellar tonsils; hence, causing non-communicating hydrocephalus due to the obstruction of the outflow of the cerebrospinal fluid. The main nutritional concern is in relation to the lack of vitamins in the body. d. Bell’s palsy is a momentary form of paralysis to the face due to the dysfunction of the cranial nerve VII; thus, affecting the movement of the facial muscles. Nutritionally, vitamin therapy for vitamins B6, B12 and zinc are administered to restore nerve functions. e. Cerebral Palsy refers to a general word that is applied in describing a set of neurological disorders or conditions that affect the brain and nervous system; thus, affecting their functions like hearing, movement, thinking, learning, seeing and hearing. Nutritionally, such patients have poor nutrition with occasioned chewing and swallowing difficulties. The ultimate goal of nutritional intervention would be to optimize fitness, health, functions and growth among the patients. f. Chronic Inflammatory Demyelinating Polyneuropathy (CIPD) is a neurological disorder that is characterized by impaired sensory functioning and progressive weakness of one’s limbs. It is caused by the damage that is

Response to both students with at least 3 references. each response Coursework

Response to both students with at least 3 references. each response must state the name of the student at the beginning and the reference immediately after the response - Coursework Example Generally, my view is that society and policy must reach some form of consensus in order to avoid conflict of a mismatch between social realities and policy structures. I agree with your opinion that public policy could be used to affect social change just like social change can provide the necessary pressure to create appropriate policy. I base my support on the fact that social change and public policy are connected as causative agents of each other (Den Hond & De Bakker, 2010; Lempert & Light, 2009). Essentially, social change involves the development of visionary structures that would guide the process towards the desired ends. Policy frameworks are built within these structures. The examples of Cesar Chavez of Union Farm Workers and Max Heller’s Greenville 2005, The Journey Forward, are suitable illustrations of the role of policy as the provider of operational mechanism of social change (Greenville Forward, 2012; United Farm Workers, 2012). I also back your view that policy provides the visionary framework that determines the course of social change. In the two cases you have cited, the vision of the two individuals were condensed into meaningful policies that supported the processes of social change. Den Hond, F., & De Bakker, F. G. (2010).Ideologically motivated activism.In G. R. Hickman (Ed.), Leading Organizations Perspectives for a New Era (pp. 618-641). Los Angeles, London, New Delhi, Singapore, Washington DC:

Life Histories Essay Example | Topics and Well Written Essays - 3250 words

Life Histories - Essay Example Hospice workers are actually regarded as the doorway to an end-of-life healthcare system in that includes all practitioner including the nurses, doctors, counselors and chaplains. This idea is mainly observed by the society because most of the patients in hospice organization include patients that are elderly, in comatose or in crucial near-death health condition. Thus, people usually believe that hospice cares are actually health system for people who do not have any more hope for betterment. However, on the contrary to the common belief, hospice care still gives patients hope and strength to struggle for survival and alleviate their adverse health conditions. For patients who are struggling old age and only enduring their last moments in life, other principles are being applied by hospice workers towards their health care system. Thus, hospice health care becomes an important aspect in general care-giving system because of its significance and value for patients who are in serious and critical health conditions. A counselor is mainly a part of the health care system that handles psychological evaluation and gives out support at the same time while aiding the health system of the patient. For a hospice counselor, supporting the patient in psychological and emotional aspects are very much important since it is expected that the patient is already going through tumultuous depression due to his or her health condition. To better understand the concepts of the principles used and applied by the hospice counselor, the writer interviewed Sandi Sunter, a hospice counselor in the Hospice of the Florida Suncoast for already twenty years. When asked the question "How would you describe the nature of your work" he kindly replied that, "dealing with patients in hospice homes is very much emotional and requires lots of patients and understanding." Regarding the principles in hospice healthcare, the writer asked "What are the common human change principles you are using in dealing with your patients in your hospice institutions" To answer this inquiry, Sunter replied that: "Most of the patient already started to give up on their health system thus further aggravating their medical condition. Counselor must be able to give these kinds of patient further psychological and emotional assistance by comforting them through psychosocial component. Some of them provide spiritual comforting others emotional support a nd most of them must always be available for their patients. These patients commonly face fears of losing and dying thus counselor must be present for their patient to rekindle their flame of hope to continue struggling through their health care medication and treatment." In addition, for other kinds of patients who are struggling through their old age with their remaining time of their life, other approaches must be used in dealing with them. According to Sunter, most of the patients in this class have already accepted the fact that their deaths are already impending thus they only wish to enjoy their remaining moments. This will be the point where counselor should come in. They must always assure that they wish of their patients must be met and be able to give their patients supports for them to enjoy their remaining time. Hospice health care is actually a major turning point in the life of their

Statistics Essay Example | Topics and Well Written Essays - 1000 words - 9

Statistics - Essay Example Therefore, this paper presents carbon dioxide data and a presentation of its trend over the years. In addition, the paper presents data on unemployment and house prices and their relationship in United Kingdom over the years. The above chart represents an upward trend in carbon dioxide concentration in the atmosphere. The horizontal axis represents the years from 1991 to 2011 whereas the vertical axis represents the CO2 concentration in the atmosphere. Looking at the data, the mean of CO2 is increasing from year to year thus creating an upward trend. This being a period of industrial revolution, this rise is associated with the heavy or rather increasing human and industrial activities across the globe. A snapshot of the above chart depicts that in every year there was a rise in carbon dioxide up to a certain level whereby it reduces before it began rising again. For instance, in the year 1991, the first five months reported an increase in CO2 concentration. Thereafter, the next four months depicted or rather reported a decrease in CO2 concentration. Finally, the last three months of the year showed an increase in the level of CO2 in comparison with the previous four years. Therefore, this rising trend in CO2 concentration is due to factors such as increased use of the fossil fuel across the globe and other agricultural or industrial activities that contribute to the emission of greenhouse gases into the atmosphere. Looking at the unemployment rate chart, there is a downward trend in the rate of unemployment over the years. The vertical axis is the rate of unemployment in every year whereas the horizontal axis is the years; from 1991 to 2013. The mean of unemployment rate is reducing from year to year. For instance, the mean in the year 1991 is 7.675, in 1992 is 9.341 and in 1993 is 9.891667. The trend in house prices chart shows an upward trend in house price over the years. The horizontal axis of the

Canadian cities Essay Example for Free

Canadian cities Essay This piece of essay will answer whether there are ghettos in Canadian cities and which are these cities and why them not the others. What are the main causes of ghettos and what the authorities are doing about this issue? Ghettos in Canadian Cities. There has been an increase of minority groups in most of the Canadian cities. The minority groups are linked to poverty or to be exact low income and neighbourhood distress. It has been realized that the emerging ghettos in Canadian cities are in line with what is witnessed in the United States which is brought about by racial segregation especially directed to the black people. The other cause of growing ghettos in Canadian cities is the immigration and the cost living. Many people cannot afford to live in expensive apartments or rather they choose to live in low income houses. There is a remarkable growth of the minority population which depends on where the people or the immigrants come from, their countries of origin. In this minority group there is a high birth rate hence this increases the number of people or the population of poor and jobless people in many towns. However, in the United States the definition of a ghetto is, a residential part in the town or district that is concentrated by a certain ethic group and many or the majority of the members live in poor conditions and rarely get all the basic needs. Many of these ghettos are establishing near rich estates because the low income earning people depend on the rich people from rich neighborhoods. Many of these people who have been subjugated to the ghettos are the blacks and the Hispanics. A research study is going on and the commonly used terminology is to refer to this people who stay in the ghetto. Names like, immigrants, ethnic communities and they are also referred to as racialized groups. As the ghettos or the minority increase in number the more it violates the traditional ecological models that used to see immigrants and ethnic groups integrating geographically and assimilating through culture. There is confusion in many Canadian cities because of the definition as some say enclaves as others insist that these are ghettos. But an intriguing issue is, there is a difference between an enclave and a ghetto. In a ghetto people can be from so many ethnic backgrounds that are poor and there living standards very low and an enclave is the same but people are from the same ethnical background. There is ambiguity when the relationship between ethnic and segregation and concentrated poverty need definitions in connection with ghettos. The face of Canadian cities has been totally changing since the change in the immigration policy in the 1960s. The majority of the Canadian population was born in Asia, Africa and West Indies and many the countries from these regions are poor. The growing poverty level in Canada is pushing many people to high poverty neighbourhoods. Canadian cities like Vancouver and Toronto are the ones experiencing the life of ghettos and coincidentally these are the cities with a large number of immigrants from Asia and Africa respectively. The proximity of Vancouver to the Asian neighbours put it in this situation.

Cognitive Behavioural Therapy Essay Example for Free

Cognitive Behavioural Therapy Essay Cognitive Behavioural Therapy (CBT) is recommended by the NICE guidelines as an effective treatment for many mental health problems, specifically depression and all of the anxiety disorders. But is it a therapy open to all? When Professor Lord Layard wrote his paper: â€Å"Mental Health: Britain’s Biggest Social Problem? † in 2005, he noted that: â€Å"16% of adults of working age have a mental illness† Of these 16%, he stated that, only a quarter were utilising any type of treatment. It was this sort of finding that lead to his recommendation to increase accessibility to proven therapies such as CBT. This was achieved with the roll out of the Improved Access to Psychological Therapy (IAPT) programme. The diagram below shows how the IAPT programme has been divided up into 3 steps: It is this stepped approach that will contribute to overcoming some of the barriers that societies diversity may have with accessing CBT. What might these barriers be? One of the first barriers an individual faces may be around the concern of being stigmatised. It may be too hard for them to think about accessing CBT therapy for fear of what others may think. They may not want to take time off work to attend sessions for fear of it impacting negatively on their career prospects. The stepped care model means they are able to receive the lowest appropriate service tier support. This may mean that an individual is able to access therapy using guided self-help, allowing them to work through the programme in their own time and at their own pace. Online programmes such as â€Å"Fearfighter† and â€Å"Beating the Blues† allow the individual to access therapy where and when they like. Not only do these sort of programmes overcome the fear of stigma but they also overcome the issue of long waiting lists meaning that the individual can access treatment on their terms almost instantaneously. Only if this level of support proves unsuccessful will the individual then be â€Å"stepped up† to the high intensity support. These internet CBT programmes also overcome geographical difficulties, as long the individual has access to the internet and phone. In my opinion the internet is one of the main ways in which barriers may be removed. Morland et al (2011) conducted a study on the effectiveness of CBT delivered via video conferencing compared to the â€Å"traditional in-person†. The results indicated that the outcomes were just as effective. A promising move for those that are unable to access traditional CBT as a result of their location or possible mental health issue, for example those suffering agoraphobia. At the core of CBT is the individual’s motivation to learn and change. This in itself can lead to difficulties, especially in children and young people. Often this â€Å"group† is being taken to therapy rather than choosing to go. Hudson (2005) found that large numbers of youngsters were not responding to the CBT treatment that they were receiving. As far as children and young people are concerned there seems to have been limited research onto the success of CBT treatment. The first controlled trials did not take place until the early 1990s and the majority of research has focused on the impact of CBT on adults. Even so the NICE guidelines on Depression in Children and Young People recommended the use of CBT, firstly, rather than pharmacological interventions. So how has CBT been adapted to incorporate children and young people, whose very cognition and emotional stages differs from that of adults? There have been some creative adaptations to the CBT model such as â€Å"Think Good Feel good†. Here the concept of CBT is broken down into easy to manage bites. There is also a lot of use of cartoons and speech bubbles, allowing the young person to access their thoughts and feelings in a safe way. The need to use more non-verbal techniques to help the young person to engage in the process such as, storytelling, drawing and games is also highlighted in this book. O’Reilly et al (2009) have also developed an interesting approach to using CBT with children and young people. They have created a game called â€Å"gNAtenboroughs Island† which is played by the youngster alongside a therapist. Each session introduces another core CBT concept to the young person, such as the connection between thoughts, feelings and behaviours. These are presented in a non-threatening way and also a way that may be more engaging to this age group. Cerangolu (2010) found that video games could enhance the therapeutic experience. They could help facilitate the therapeutic relationship as young people may be more willing to relate to a therapist that is ready to engage and understand their normal way of playing. Also sitting side by side rather than at the conventional â€Å"ten to two† setting also may make the young person relax. How the game is played can also reveal the young person cognitive style. As technology develops so do the opportunities to engage young people in therapy. Apps for smartphones are constantly being developed that allow the young person to access their homework in a more user friendly way, to record their thoughts and emotions instantaneously. To allow them to engage in therapy in the same way that they engage in their life. Homework may be a part of CBT therapy that causes a young person to disengage, especially as the very word may cause them to have negative connotations. Gaynor et al (2006) found that compliance toward completing homework dropped the further into therapy a young person was. It is important that the therapist and client work together to agree the homework and that the young person is encouraged to set their own, as this may encourage a â€Å"buy in â€Å"to its importance. It may be that the therapist stays away from using the language of school and calls it â€Å"practise work† or â€Å"work for self†. Initially I saw CBT treatment as regimented and unmoving, but the more I have researched the barriers that different people may encompass when thinking of embarking on treatment the more I realise that CBT is indeed structured but there is an innate flexibility about how it is delivered. It is this flexibility that allows people from different backgrounds to engage in a CBT approach that sees them as an individual rather than specific disorder.

Terrestrial Digital Broadcasting Convergence and Implication

Terrestrial Digital Broadcasting Convergence and Implication Reza Tadayoni*, Knud Erik Skouby Center for Tele-Information, Technical University of Denmark, Building 371, DK-2800 Lyngby, Denmark Abstract This paper is a contribution to the development of analyses of the process of converging media and to the  clarification of the regulatory implications of this process. It is generally agreed that the process of  convergence between telecommunications, IT and broadcasting through its technological, organisational,  and market/service aspects has far-reaching inßuence on the sectors involved and on future socio-economic  settings. The paper explores the preparation for introduction of terrestrial digital television in Denmark as an  aspect in the general process of convergence. The explorative analysis establishes an understanding of the  technological issues and drivers in the development, which in interaction shape a digital distribution  structure that is a concrete part of convergence. Based on this understanding, a model à  the OSA-model à  is  suggested for the techno-economic structure of distribution of terrestrial digital TV. The model is used to  dis cuss market prospects and regulatory implications, as these are derived from the interplay of traditional  areas of regulation in the three sectors and areas emerging as candidates for regulatory activity based on their  functionality. The discussion of the process of introduction of terrestrial digital TV in Denmark thus provides  a general analysis of convergence and its regulatory implications. ( 1999 Elsevier Science Ltd. All rights  reserved. Keywords: Terrestrial digital broadcasting; Convergence; DAB; DVB 1. Introduction During the past few decades the communication landscape has been subject to radical changes. Traditionally, communication has been divided in three sectors à  telecommunication, broadcasting  and information technology (IT) à  which cover di ¤erent communication applications. The sectoral  0308-5961/99/$ à  see front matter ( 1999 Elsevier Science Ltd. All rights reserved. PII: S 0 3 0 8 5 9 6 1 ( 9 8 ) 0 0 0 8 6 X 1 This work is a result of participating in two Danish research projects: Service development, Internationalisation and Competences (SIC) project. Distributed Multi Media (DMM) project. 2DAB and DVB is used for digital audio broadcasting and digital video broadcasting, respectively, without reference  to the speciÞc European technologies/protocols-agreements using DAB and DVB as brand names.   Division has been based not only on di ¤erent technologies being used in the di ¤erent sectors but it  has also evolved in close interplay between political-regulatory interventions, economic considerations  and technological characteristics. Understanding the di ¤erent aspects of regulation in the information age requires a solid  understanding of the development in the communication landscape as well as of the ongoing  process of convergence between the traditionally separate forms of communication and of the  Ãƒâ€information fusionÕ. Technological speciÞcity has not been determining for sectoral division and is  not determining for the convergence process but it has been a vital factor in this process. Technological innovations like digitalisation, audio and video coding technologies, computerisation  and broadband infrastructures à  such as cable and satellite networks à  make service  provision across the sectoral boundaries possible. This also imposes new political and regulatory  challenges and makes re-thinking and re-designs of the existing regulatory framework for communication  a necessity. This paper1 discusses digital broadcasting as an instance in the convergence process where this is  seen as a process with technological, economic/structural and regulatory aspects. Within digital  broadcasting a focused area namely the terrestrial digital broadcasting in Denmark will be studied  in details. Broadcasting is quickly moving into the era of digitalisation as digital audio broadcasting  (DAB)2 and digital video broadcasting (DVB) to replace traditional analogue broadcasting  technologies. Full digitalisation of the whole production chain, from recording and editing over  transmission media to receivers in the end usersÕ homes, will be a reality in 10 to 15 years. This is  a challenging and extensive change that will face broadcasters, politicians and regulators in the  coming years. The main political and economic focus is generally on DVB and the transition has  already started in some European countries, most notably the UK and Sweden. For users, DAB/DVB will o ¤er many advantages over analogue broadcasting, such as better  technical quality, more programs and services on a given set of frequencies, and the option of  multimedia and interactive services. This development is an expression of converging media:  DAB/DVB will integrate elements from several di ¤erent media, computers, telecommunications  and broadcasting. The shift to digital broadcasting is not simple, however, as it introduces a range  of interrelated political, economic and technical challenges. Some of these challenges are speciÞc to  the mode of distribution à  satellite, cable or terrestrial with the latter having special problems and  potentials. As the basic technologies are now ready, solutions to two sets of regulatory issues are pertinent  for the development and di ¤usion of terrestrial DVB. One set of issues is related to the concept of  Public Service Broadcasters. In almost all countries, cultural policy considerations have given  rise to privileges and obligations for a few broadcasters.

Euthanasia is Morally Wrong :: Against Euthanasia

The matter of euthanasia continues to be a contentious issue within today’s society. Over the past years, there have been a slew of debates that have tried to justify the practice of assisted suicide, otherwise known as euthanasia. Gallup’s survey in 2007 served to illustrate this fact by showing that over 75 percent of Americans believe that euthanasia should be permitted. However, what Americans have failed to discern is that legalizing any form of euthanasia goes against the sanctity of life and will result in no limitations to the justifications of why it is being performed. It seems as if society has become so debauched that the American people honestly feel that they can condone ending the life of a precious individual. Perhaps in order for one to construct a fitting viewpoint on euthanasia, one must be knowledgeable on the philology and background of euthanasia, along with having a clear comprehension of some underlying terms. Euthanasia is a term which â€Å"derived from the Greek word â€Å"euthanatos†, meaning simply a good death† (Perri, 1996). This word is extremely vulnerable to the various interpretations of all people; therefore, many people fall short when it comes to understanding the two distinct types of euthanasia. These two unique types are known as active and passive euthanasia. Active euthanasia is described as being â€Å"the deliberate ending of a person’s life with the intent of reducing that person’s suffering† (Perri, 1996). For instance, active euthanasia can be as simple as injecting a patient with a harmful toxin. On the other hand passive euthanasia is typically defined as the â€Å"withdrawing of medical treatment with the intention of causing the patient's death† ("Types of euthanasia," 2001). Now an example of passive euthanasia is simply when a patient is perishing and the doctor choices not to recover them. Now it is imperative that one recognizes the distinction between active and passive euthanasia. Another aspect in which euthanasia can be classified is as involuntary or voluntary. Involuntary euthanasia â€Å"is when a patient’s life is ended without the patient’s knowledge and consent† ("Types of euthanasia," 2001). A perceptible example of involuntary euthanasia is when a patient is in a coma and does not have the capability to decide what should happen to him. Lastly, the subject of voluntary euthanasia is â€Å"the patient requests that an action be taken to end his life, or that life-saving treatment be stopped, with full knowledge that this will lead to his death† ("Types of euthanasia," 2001).

First Paragraphs in Short Stories :: essays research papers

FIRST PARAGRAPHS First paragraphs are fundamental to the story and need to â€Å"hook† the reader in. If the first paragraph doesn’t grab you, then why would you read further? The first paragraph is where you are introduced to the tone of the story and sets the stage by introducing the main character(s) and giving information to entice us to continue reading. Three stories that have strong first paragraphs that draw us in and help us understand the character and story are: â€Å"A Sick Call† by Morley Callaghan, â€Å"A Bird In The House† by Margaret Laurence, and â€Å"One Evening† by David Helwig. In the first paragraph of â€Å"A Sick Call† we are introduced to Father Macdowell, a â€Å"huge, old priest† who â€Å"was a bit deaf in one ear†. We are also told that â€Å"nothing seemed to shock or excite him, or make him really angry†. Thus, it appears that something later on in the story may test Father Macdowell’s fortitude and we are drawn to read on. When we do, we discover why his size and deafness are important. In â€Å"A Bird In The House†, the first paragraph introduces us to Vanessa, the main character, and tells us that she has skipped an important parade. The time of year is also pinpointed by mentioning the Remembrance Day parade and the â€Å"snowy wind†. This makes us want to read on to discover why Vanessa missed the parade and what made it, and the time of year, so important to her family. Miss Machry, in â€Å"One Evening†, is described to us right away in the first paragraph. We get the sense of her character in the way she â€Å"waved the old Japanese fan†, because the fan was delicate and it could only be preserved by â€Å"the gentlest of handling†. The fan is the link to her mother and father and how she had come to this moment. Miss Machry is looking out the window and waiting on someone â€Å"there was no sign of him yet.

Old Man and the Sea Concludes with Santiagos Death Essay examples -- e

Old Man and the Sea Essay It is believable that Santiago is dead at the end of The Old Man and the Sea. This conclusion can be deduced from the various hints Hemingway used throughout the novel. The foreshadowing of Santiago’s death, his comparison to Christ, and his bad luck helps one decipher that the death of the old man took place at the end of the book. First, something that leads the reader to believe that Santiago is dead at the end of the book is foreshadowing. One event that foreshadowed Santiago’s death was the death of the marlin. The fish and the old man displayed similar qualities of strength, bravery and determination. For instance, the old man surpassed his natural limits by staying far out at sea, while the fish exceeded its own boundaries by leading Santiago out for eighty-seven days. Besides these similar characteristics, Santiago felt that the marlin and he had a close relationship, as shown in the following quote: â€Å"Then he was sorry for the great fish †¦It is enough to live on the sea and kill our true brothers (75)†. Santiago’s similarity to the fish a...

General Profile City of Kelsey

The City of Kelsey is a very eco-friendly community. Their goals were to provide a safer environment for their community. They wanted to encourage their quality of life with health lifestyles and efforts for the environment. They have organic gardens, and orchards. They really focus on natural resources and preservation. The type of work in the City of Kelsey is a consulting firm, trucking company, organic fruits and vegetables, and a construction company.The prime shipping company is Huffman trucking which ships there organic, fruits and vegetables. Kelsey gardens runs a restaurant and have positions available in the vacationing season. They also have a construction company that helps Jobs become available for the residents of Kelsey such as construction, contracting, designing and engineering. The community of the City of Kelsey has an annual balloon fest every year, and a monthly farmers market for the community. They also partake in the St.Patrick's Day Parade, craft fairs, and a memorial softball tournament, and an annual 10K marathon. The residents of the City of Kelsey are very involved in their community and there are lots of activities for all. The members of the community really pull together to make things happen and keep everyone going. They also have a post office that offers shipping and mailing services for the residents. There medical center allows you to get the proper care when you need it.The responsibilities of the people of the City of Kelsey is to let the community now that they focus on continuously improving and making the City of Kelsey a happy place for all. There are so many opportunities at the City of Kelsey whether it's finding employment or Joining the small or large businesses of the community. Each member of this community puts all efforts to making sure that they keep their community clean and help everyone developing a healthy lifestyle.The responsibilities of the community to their individuals are to let them feel like they c an e comfortable and involved in their community. They offer numerous activities to bring everyone closer together as a community and at the same time they are having fun and staying healthy. As a member of this community being socially responsible would consist of volunteering my time and efforts to be a part of this community and do whatever it takes to keep it going strong and help come up with fresh new ideas for the community to grow and become a part of.

Business communication trends

When I was working in if I had a Job, how this sentence would play into my day-to-day work activities would be is not have conflicts with my other workers, in if there were any conflicts I would try to smooth things out instead of making things worse, you want your coworker's to trust you not let them think you are against them, immunization skills is the best thing anyone can have because instead of someone talking behind your back saying this and that if you have great communication skills at work, conflicts can be handled without words being passed among each other, things can be controlled in a very timely and efficient way.How does it help you manage your daily activities? How it helps me is when I am working on our assignments or ass's, I find myself writing better so that people can understand what I am trying to relay to them I Just have to be careful of my run-on sentences, I still have some improvement on my immunization skills but I am taking it day by day, because I have had some complaints about my writing skills that's why I refer verbally speaking than writing mayday of the week because you don't have to worry about your punctuation of any kind. What trends have you seen in your current or previous workplace?I have not worked in quite a while, but I do use a lot of the communication skills with my schooling, because we have to communicate every week through our assignments as well as our ass's, and if what we are saying don't make sense or they cannot understand it, it means nothing at all, because if your words are not clearly written no one will understand what you are trying to relay to them, because before coming to the university my communication skills were terrible still is but I am hoping to improve hopefully this class will help me learn the right communication skills that I need to know.What message types are results of these trends? The message types consist of different kinds and if they are not used correctly they don't amount to a h ill of beans. The types that I can say can help me are verbal, mails, note taking, and letters.The reason I chose these is because when you are writing notes or letters or even sending emails you need to have great communication skills, without them whomever is reading your messages they want make any sense because communication skills is or can be very important, especially to whom you are writing to and about. Because for one you want your client or whoever you are writing to, to understand what you are writing about not trying to guess on the topic or subject that is being written on or about. No references again:

Mitochondrial Diseases

Mitochondrial Diseases are very diverse. Specialized organelles in every cell of the body (only red blood cells lack mitochondria). Mitochondria generate more than 90% of the energy required by the body. Mitochondrial dysfunction depletes cells of energy causing cell damage and even cell death. Due to the high energy requirements of brain and muscle, mitochondrial disease typically affect these parts of the body causing Brain and Muscle disease. Other organs are frequently affected including: eye, ears, heart, liver, gastrointestinal tract, liver, kidney, endocrine system, nd blood.The diseases predominantly affect children, but adult-onset disorders are being recognized with increasing frequency. Mitochondria are unique organelles because they are the products of their own genetic material and nuclear DNA. Therefore, mitochondrial diseases are caused by mutations in either mtDNA or nuclear DNA. Mitochondrial diseases are often difficult to diagnose and therefore, it is important for patients to be evaluated at a medical center with appropriate expertise.Physical examination and laboratory tests are necessary to characterize involvement of various organs and to reach the correct diagnosis. Laboratory studies typically include: blood tests, brain MRI or CT scans, heart tests, ophthalmological and neurological evaluations. Finally, genetic testing of blood, urine, or muscle is performed to pinpoint the exact mutation responsible for a specific disease. Treatment of mitochondrial diseases is limited. Therapies to treat specific symptoms and signs of mitochondrial diseases are very important.For example, in mitochondrial patients, epilepsy typically responds to anti-convulsant drugs while insulin and other standard treatments are effective for diabetes mellitus. Retinitis pigmentosa is an inherited mitochondrial condition that involves both eyes. If it starts in one eye,it usually moves to the next eye. There are about 75,000 people in the United States with retini tis pigmentosa (RP). Since retinitis pigmentosa begins as rod degeneration, the patient first notices increasing difficulty in night vision, followed by ifficulty seeing in the periphery.Slowly progressive constriction of the visual field leads to tunnel vision. A small area of central vision in both eyes usually persists for years. Generally night blindness precedes tunnel vision by years or even decades. Total blindness eventually ensues in most cases. For years, vitamin A therapy has been recommended for many RP patients, based on research dating back to the early 1990s. , it has been the only treatment found that slows the RP process. Mitochondrial Diseases By eliJahcolas1

Agamemnon and Achilleus Essay

‘Describe the characters of Agamemnon and Achilleus as they are revealed in Book 1 of The Iliad. Who do you think was more to blame for their quarrel and its immediate outcome?’  In book 1 of the Iliad the quarrel between Agamemnon and Achilles establishes their characters. We see Agamemnon and proud and authoritative yet often uncaring and uncompromising. Achilles is by contrast practical, powerful, yet deeply and sometimes dangerously passionate. Agamemnon is repeatedly unreasonable. When Chryses comes for his daughter (an entirely normal and natural request in the ancient world), Agamemnon does not listen, even though â€Å"all the other Achaians shouted their agreement†. He is rude and arrogant towards the priest and â€Å"sent him†¦ on his way†, with threats and taunts about Chryseis, who will â€Å"serve my bed†.  When Kalchas, who has repeatedly stated that Agamemnon will not like what he says blames Agamemnon for the plague among the Greeks, Agamemnon reacts vehemently. â€Å"in deep anger†¦ he spoke†¦ ‘prophet of evil, you have never told me anything to your liking†. It is this unreasonable and uncompromising attitude that contributes to his quarrel with Achilles. He persists with his demand for compensation for the loss of Chryseis, even after he has seen how much this angers Achilles.  Achilles however often displays a practical and compromising approach to problems. When the plague is ravaging the Greeks, it is Achilles who calls the assembly and takes the lead. When Agamemnon first demands compensation, Achilles simply states that there isn’t anything to give Agamemnon. He goes on to promise that â€Å"we will recompense you three and four times over if†¦ ever†¦ we†¦ sack Troy†. And when Agamemnon decides to take Briseis, Achilles holds back from attacking Agamemnon. Nor does he bear any grudge against the servants of Agamemnon who come to take Briseis. â€Å"It is not you I blame,† he says. Another aspect of Agamemnon’s character is his arrogance. He sees women as mere objects, describing Chryseis as â€Å"to serve my bed† and â€Å"work at the loom†, a girl who he prefers to his wife Klytaimestra. He is arrogant towards Chryses, a respected priest, and even to his fellow kings, Ajax and Odysseus, whose prizes he threatens to take. He arrogantly demands compensation, and never once apologises for taking Briseis. He is repeatedly insensitive towards Achilles’ anger and sense of injustice and deliberately takes Briseis, so that Achilles can see â€Å"how much I am your superior†.  Undoubtedly these attitudes fuel the disagreement between Agamemnon and Achilles. Agamemnon is a leader, and leaders are supposed to compromise and not abuse their power. The Greeks need Achilles, yet Agamemnon’s pride seems to overrule this. â€Å"Yes, run home, if that is what your heart urges† Achilles’ is extremely passionate and one of the more human of the Homeric heroes. He often expresses his emotion quite openly, â€Å"he threw the staff to the ground†, â€Å"broke into tears†. He launches savage verbal attacks of â€Å"stinging words† on Agamemnon, describing him as â€Å"dog-face† who â€Å"never has the courage† and â€Å"whose shamelessness is your very clothing†. Achilles anger is such that he stops fighting, leaving his fellow Greeks to the mercy of the Trojans, even though he is â€Å"yearning for battle†. Achilles is passionate about his rewards and has an almost egalitarian streak about him. â€Å"Your prize is by far the larger, when I have worn myself out in the fighting†, he says, â€Å"I have no mind to stay here reaping up treasures for you†. Achilles passion nearly leads him attacking Agamemnon, and his hand is only stayed by the intervention of a goddess. Nestor correctly identifies that Achilles feels that Briseis is his prize, not to be taken by anybody, and that Agamemnon feels that to back down would be to call his own authority into question. Yet the men respond quite differently to Nestor’s words. Agamemnon makes yet more savage accusations against Achilles claiming that he wants to â€Å"rule all, to dictate all† – when all he has wanted so far is to keep possession of what is his.  Achilles however responds quite reasonably. He backs down and decides â€Å"not to come to hand-fighting over the girl†, accepting that â€Å"you Achaians gave her, and you shall take her away† – which is exactly what wise Nestor had asked him to do – not to â€Å"seek open quarrel with the king†. Agamemnon must therefore be more to blame for the quarrel. He is leader of the Greeks. It is his duty to compromise and unify the Greeks. He never offers Achilles any form of compensation for the loss of Briseis. He ignores the wishes of his fellow Greeks and the wisdom of Nestor. Achilles may be impulsive sometimes, but it is the duty of a leader to control that impulsiveness.

An Analysis of Mark Sloukas Argument on the Lack of Humanities in American Education

An Analysis of Mark Slouka's Argument on the Lack of Humanities in American Education In â€Å"Dehumanized: When Math and Science Rule the School†, Mark Slouka addresses the lack of humanities in American education curriculum, in contrast to the overwhelming focus on math and science. For the educational system, this translates as an imbalanced approach to teaching students how to think creatively and authentically. â€Å"†¦the problem today is disequilibrium. Why is every Crisis in American Education cast as an economic threat and never a civic one?† (37) While Slouka certainly uses many rhetorical techniques throughout his article to criticize the focus on math and science in American education, this might be the most striking one. Why an education recovery automatically equals to an economy recovery? Why doesn’t the public see a progress in education as a progress in the student’s ability to think more creatively or to analyze problems more critically? Slouka suggests that we pay less attention on educational crisis as a ‘civic threat’ because: â€Å"we don’t have the language for it. Our focus is on the usual economic indicators. There are no corresponding â€Å"civic indicators,† no generally agreed-upon warning signs of political vulnerability, even though the inability of more than two thirds of our college graduates to read a text and draw rational inferences could be seen as the political equivalent of runaway inflation or soaring unemployment.† (37) As Slouka stated, economic crises are quantifiable, while civic crises are usually not and therefore, there is an underwhelming focus on humanities in the education system. By ‘civic indicators’, Slouka refers to the signs that help pointing out troubling issues that could impose disastrous consequences on the human values of the citizens in the country. In Slouka’s sense, civic indicators could also refer to the degree of democracy in the economy. Slouka argues that â€Å"Political freedom, whatever the market evangelists may tell us, is not an automatic by-product of a growing economy† (36) Through this claim, Slouka is trying to convey to us that a developed economy does not automatically result in high level of political liberation. Thus, in order to solve this issue, the politicians should place more importance on humanities in education and let the ‘human’ aspects of the students grow along with their quantitative skills that could potentially drive economic output. Humanities can help us achieve this middle-ground and enhance as well as liberate the student’s political standpoint because humanities, unlike math and science, teach us â€Å"not what to do but how to be.† (37) But aren’t there not enough warning signs of civic crisis out there, not enough to motivate the politicians and the governmental board of education to start gearing the country’s education system towards humanities? Several times in Dehumanized, Slouka points out concerning issues due to the lack of humanities in schools. He mentions Brent Staples, from New York Times, who claims that â€Å"the American education system is failing â€Å"to produce the fluent writers required by the new economy.† (34) The Education Commission of the States published a report saying that â€Å"state and local leaders are realizing that the arts and culture are vital to economic development† and several states have even â€Å"developed initiatives that address the connections between economic growth and the arts and the culture†. (36) Moreover, the embarrassingly low voter turnout in the recent years can also serve as a strong ‘civic indicator’ of the diminishing knowledge or focus the younger generations placed on the policies and programs that are adopted by the government. Too many members of society are ignorant to the significance of their involvement in the political arena. The lack of knowledge stems from the lack of information received in the educational process. It is in the area of the humanities that the individual gains an appreciation and understanding for their role as a citizen in a democracy. Even with all these reasons, the politicians still decided to turn a blind-eye on the importance of the humanities and continued on their quest to produce economically-beneficial worker-bees. American politicians are obsessed with maintaining America’s position as the world economic leader. Thus, they would not stop pushing the education curriculum towards math and science, because they are the subjects that have the most obvious potential in growing the economy. â€Å"Ah, Singapore. You’ll hear a good deal about Singapore if you listen to the chorus of concern over American education. If only we could be more like Singapore. If only our education system could be as efficient as Singapore’s.† (35) Slouka is annoyed by America’s unreasonable attitude in comparing its own education system to that of Singapore. Singapore’s education system is well-known for its heavy focus on math and science, in which Slouka views as â€Å"obsessive, exclusionary, altogether unhealthy.† (38) He uses a slightly mocking tone in the quoted paragraph above to imply that American should be focusing on improving its own in what he believes, broken – education system instead of trying to get ahead of the others. Slouka is convinced that the reason that the American education system overlooks the crucial role of humanities in developing the nation is not because of the shortage of civic indicators. However, even with plenty civic indicators, politicians are still much more attracted to quantifiable measures and the false pride that comes with America triumphing over another country’s economy. One would hope that the appreciation of the humanities and the corresponding civic indicators becomes a reality for more people. â€Å"The humanities, in short, are a superb delivery mechanism for what we might call democratic values. There is no better than I am aware of.† (37) Slouka believes that those who can grasp the concept and comprehend the condition of the nation by paying attention to the civic indicators and the humanities are people who are beginning to realize and truly understand the world around them. If American people are to ever fulfill their dreams of a true democracy, then it is imperative to break away from the hypnotic grip this capitalist system has upon us.

EU Law Case Studies Study Example | Topics and Well Written Essays - 2000 words

EU Law Studies - Case Study Example Astrid, Klaus's wife, had every right to apply for a job as an estate agent. The fact that Astrid was discriminated against because she did not pass a Spanish language test in Spain-although she had completed and passed a similar test in Germany-is illegal because member EU states must treat other EU member citizens equally.4 The fact that Klaus did not receive the same company pension entitlement as Spanish nationals who also worked as his company is a blatant form of discrimination against Klaus as a German national living in Spain, again because EU members are supposed to receive the same social benefits of domestic members.5 Another social benefit6 Klaus should have received based on the fact that he is an EU members was his five extra holidays, just as his Spanish national counterparts.7 Similarly, in Astrid's case, she was discriminated against by not being able to receive the same social advantage8 of receiving free banking as her Spanish national counterparts who worked at the bank as well. Sophie was discriminated against on the basis of nationality9 due to the fact that, at college, only students in her course who had lived in Spain for at least ten years could claim a special financial payment to cover the enrollment fee. This is because Sophie had only been in Spain for a few months. Still, however, this was a discriminatory practice. Additionally, since Heinrich wanted to apply for a student maintenance grant but was told that it was only available to Spanish nationals, this is another form of discrimination based on nationality.10 Klaus and Heinrich, respectively-had prior convictions in Germany for handling stolen motor vehicles and dealing illegal drugs-can argue that they were trying to start a new life in Spain but were discriminated against in their pursuits of operating legally in the country of Spain. Klaus could not receive social security benefits or the same company pension as the other workers at his job who were Spanish nationals. Heinrich needed a grant to go to school. Based on these exclusion from receiving the proper compensation and remuneration, which is a legal right of EU member citizens,11 it could be argued in court that Klaus reverted to an illegal venture in order to make ends meet. Similarly, the same argument could be made of Astrid-that she was forced into a bank job by virtue of discrimination12 as a German national and was forced to resort to illegal methods to help ensure her family's well-being in Spain. Freedom of establishment13 in another member EU country is a right guaranteed to individuals who are EU citizens. In court, it could be argued that Klaus and Astrid were denied this basic right.14 Regarding Heinrich, it could be argued in court that-because he was not allowed to get a grant based on discrimination due to him being a German national15 while residing in Spain-Heinrich turned to dealing illegal drugs as an activity to pay for his schooling, which would not have been an issue had he not been discriminated against.16 With regard to Sophie, the political group which she had joined was under surveillance by authorities in Spain, however she was not committing an illegal act

Financial Crisis The Great Depression Coursework

Financial Crisis The Great Depression - Coursework Example They perceived to have transferred the risks by practising dependency on unregulated investors through mechanisms like Special Purpose Vehicles and Special Investment Vehicles (SPVs & SIVs). The current economic crisis thus occurred as the result of exposure to Market Risks due to such risk transfer mechanisms that caused many loopholes in the Credit & Liquidity Risk Management. The entire disaster happened in the lending to Sub-Prime customers in home mortgage markets, which are individuals or companies not having clean credit history or regular source of income. The banks lend loans to Sub-Prime customers to avail the benefits of higher interest rates and used the mechanism of "Securitization" to secure themselves that essentially is the mechanism of distributing the risk of the lending to the investors outside the Banking system through a process called "Conduiting". The process of "Securitization" gave confidence to banks in this risky business and hence resulted in the boom of C redit Derivative Market. The money was believed to be flowing through these "conduits" directly from "investors to the borrowers" through the SPV and SIV system. The risk assessors never imagined that the underlying collaterals (houses) will face a crash in prices to a global level that would be uncontrollable by even the governments. Even the external rating agencies couldn't predict the Sub-Prime crisis because the Securitization Process was extremely complex and the dependency of valuations was upon scattered and unreliable data inside as well as outside the core banking system. This system expanded uncontrollably and the market competitiveness increasing exponentially resulting in banks sanctioning loans bypassing essential procedures as if there was "no time for risk management". The actual risks got covered under hyped data and fair valuation became a matter of joke to be cracked. [Schmitz, Michael. C and Forray, Susan J. pp28-30; Clerc, Laurent. 2008. pp1-7] Objective of the Research The following are the main objectives of my research: 1. Find out what the cause/s of the current financial crisis is/are; 2. Find out what effect the crisis is having on the United Kingdom, for example in terms of monetary power, and; 3. How individuals and businesses are affected; 4. Conclude what is being done, and what can be done about our current

Conclusion of Online Contracts Research Paper Example | Topics and Well Written Essays - 1500 words

Conclusion of Online Contracts - Research Paper Example According to Deeksha Bhana and others, â€Å"an offer is an invitation by one party to create obligations with another party, which obligations will become legally binding upon the acceptance by the other party† . An offer must respect several legal requirements in order to be valid:  According to Deeksha Bhana and others, â€Å"an offer is an invitation by one party to create obligations with another party, which obligations will become legally binding upon the acceptance by the other party† . An offer must respect several legal requirements in order to be valid:  1. the offer must be made with animus contrahendi2. the offer must be complete, certain or at least ascertainable3. the offer must be communicated   to the offeree. In the online community, however, things are not so simple. Very often, these requirements are confusing or not observed by the participants, which further leads to serious legal issues. The author will analyze these legal requirements and e xplain them and the possibility of avoiding confusion at this moment.  This chapter will also analyze the concept of unilateral contract and the possibility of revocation of an offer.   1.2. Invitation to treat invitation to treat represents â€Å"an expression of willingness to negotiate. A person making an invitation to treat does not intend to be bound as soon as it is accepted by the person to whom the statement is addressed.†   Therefore, the main difference between an invitation to treat and an offer consists in their binding power. The paper will describe all the differences between these two concepts and analyze some possible situations that might occur due to the ambiguity of these two notions.  The main question that the author intends to answer in this part of the paper is: Is it an offer or an invitation to treat? In the answer to this question, the author will address to the concept of online advertisement and other important notions. This chapter will also analyze the concept of unilateral contracts and the possibility of revocation of an offer.  

Hermes watches-segmentation targeting and positioning Research Paper

Hermes watches-segmentation targeting and positioning - Research Paper Example Markets are made up of numerous segments. Consumers portray different preference, characteristics and buying behaviour. The varying mindset of consumers is determined by many market-based factors. Marketers refer to the heterogeneous market characterised by customer behaviour to divide markets into segments; a process referred to as market segmentation. Therefore, market segmentation can be defined as the division of market into homogenous groups of consumers, in reference to the variables reflected in the marketing mix (West, Ford and Ibrahim, 2006). Marketing strategies are determined by product, price, place, promotion, people, processes and physical evidence. The difference between customers belonging to different market segments is minute. Individual segments should be evaluated through reference to a targeted marketing mix. Market segmentation helps in taking care of the homogenous groups of buyers. The key variables used in segmenting the watch markets include demographic segm entation, geographic segmentation, psychological segmentation, and psychographic segmentation (Dibb and Simkin, 2001). Geographic segmentation involves dividing the market into geographic units such as neighbourhoods, cities, regions and counties. Geographical segmentation factor is crucial in the marketing of the luxurious Hermes watches as customers are located in distant locations. The most strategic location for the marketing stalls for Hermes watches is urban areas. The immense population density creates the required marketing potential. Geographical segmentation of customers will involve the consideration of factors such as region i.e. district, state and city; size of the area; population density that considers various segments depending on population size e.g. urban versus rural neighbourhoods; and climate that considers the weather of the segment. Involves evaluation of factors such as age e.g. the watches have been designed to

Knowledge Management - the Knowledge Creating Company Essay

Knowledge Management - the Knowledge Creating Company - Essay Example Another important element of the Japanese perspective on knowledge is how an organization is treated as a living organism. It is not merely a separate legal entity or merely a machine for production wherein people are divided into parts that play specific roles but considered as sentient due to the collective sense of identity and fundamental purpose. According to Nonaka, this makes the area of research, product development, marketing and planning not exclusively the domain of research and development or marketing departments. Rather, each employee contributes something and is a working and functional knowledge worker. The above points were supported by several principles and Nonaka attempted to be as comprehensive as possible, outlining many very important ones. For instance, he cited the idea that innovation would always come from an individual – a manager who has the skill to keep up with the fickleness of the market, a researcher who has the knowledge to develop effective strategies or a cleaner who may have a brilliant idea about effective processes based on his work experiences. So each employee in an organization regardless of his or her position is considered a source of excellent ideas.

What are the Psychological effects of the amount of violence portrayed Research Proposal

What are the Psychological effects of the amount of violence portrayed in movies - Research Proposal Example The case of violence against a specific ethnic group shows some psychological variance with movies such as Catch a Fire or Munich since they may shift the observers political viewpoint towards the individuals against which violence is perpetrated even if such a shift is short lived (Koopman and Butler, 2007). The researchers also note that â€Å"Research to date indicates that political films have a variety of discernible short-term effects on political beliefs and attitudes, behavior and behavioral intentions, emotions, and other psychological variables (Koopman and Butler, 2007, Pg. 1)†. However, when dealing with violence and the problem of violent films, it may be possible that the effect measured is less than the effect which actually takes place. For example, if a person has existing viewpoints about a certain political thought, violence for or against that political thought may only go to heighten and reinforce the political ideas rather than weaken them (Koopman and Butler, 2007). In essence, if a violent person sees violent behavior being rewarded in a film, it may go to reinforce their ideas about violence in general whether it is sexual violence or physical violence (Malamuth and Briere, 1986). The psychological effects of watching violent films become clear when we understand that individuals who habitually watch violent movies may be more likely to be violent with their peers and exhibit the same the kinds of behaviors even when their social conflicts could be resolved without violence (Bandura et. al., 1963). The same can be said to be true of sexual aggression since a viewer who sees violent sexual portrayals repeatedly may be more likely to enact them in his/her real life. The association between sexual arousal and violence may become a cue for some individuals to readily make violence a part of sexual arousal (Malamuth and Briere, 1986). Of course,

Quantitative finance and methods ( masters degree) Statistics Project

Quantitative finance and methods ( masters degree) - Statistics Project Example at return on capital employed and retained earnings/total assets have a very high correlation (0.6), it would be advisable to remove both of them in order to avoid the problem of problem of multicollinearity. Regarding whether to remove either retained earnings/total assets or return on capital employed based on the likelihood ratio tests, it will depend on their respective p-values. The one with its p-value approaching 1 than the other should be removed, as that implies that it is irrelevant. (e) From the coefficients of the original logistic regression, and ignoring the likelihood ratio tests, is it generally true that firms with a higher current ratio are more likely to go into liquidation? Explain. (6 marks) Firms with a higher current ratio are more likely to go into liquidation. This is because if we were to carry out a comparative analysis between the original logistic regression and Firm X statistics, it is apparent that the lower the returns of a firm, the higher the current ratio. Furthermore, it is a common knowledge that the firms with lower returns are the ones with the highest possibility if of going into liquidation. since we have concluded that firms with a higher current ratio are more likely to go into liquidation, the p-value must be less than 0.05, which shows that the model is statistically significant at the 95% confidence level. Whether the above two results are statistically significant, at the 95% level of confidence will depend on the p-value generated from the computer. If p-value is less than 0.05, the two results are statistically significant, at the 95% level of confidence. Q2. In evaluating the default risk of bank customers, two approaches are used, namely, multiple discriminant analysis and conventional methods. From a sample of 460 customers, observed results and predicted results of good and bad loans are summarised below. Q3. You are working on a research project on capital structure. You

Equal Opportunity Essay Example for Free

Equal Opportunity Essay In this short story, Equal Opportunity, written by Walter Mosely, Minority Socrates Furtlow, faces the dilemma of getting a job. Socrates is an ex-con, having served 27 years in prison. While drunken, he killed two of his good friends, and now lives life as a bumb who goes around collecting bottles and cans for a living. This story tells his struggle to find honorable work as a black man in society because of his background. Because there were no jobs in Socrates neighborhood that would hire him, knowing of his background, finding a job was a complicated task for this African-American, 58 year-old man who hadn’t worked in 37 years. As Socrates travels approximately 14 miles, 3 bus transfers from his apartment in Watts, South Central, Los Angeles, he arrives at Bounty Supermarket to try and get a job. As he enters the store, he wondered what the workers would think of him working there surrounded by money because of his prison background. Socrates, though was a murderer, not a thief! During his job search at Bounty Supermarket, he attempted to retrieve an application. Being a man of his stance, he had already practiced how he would attempt to ask for â€Å"an application. Anton Crier, assistant store manager of Bounty Supermarket, was a young white male who Socrates interacted with during his first visit. Anton was reluctant to give Socrates the time of day, mainly because of his appearance. Anton’s first question to Socrates was â€Å"Uh. How old are you sir? † As an ex-convict, with the stereotype of knowing the law, Socrates knew that this question was a violation of is rights for Equal Opportunity, and he surely informed Anton. Socrates stated to him the law of discrimination, equal opportunity, and his right to basically be given a chance and to at least to turn an application. Determination allowed Socrates to â€Å"demand† his right to fill out the application and wait for a reply, based on the information submitted on the application and simply not his race! After he turned in the application with a borrowed pencil Anton loaned him, he informed Anton and the store manager Halley Grimes of his dilemma of not having a phone, but an address where they could write to him he results of his application. He had to explain to them his address was valid because they were already going trying not accept it based on the fact he did not have a phone . He also questioned them about an information section on the application about his ability to travel to work. The question asked if he had a car? Although he didn’t, he didn’t mind using the public transportation (RTD -Rapid Transportaion District) bus route. Over a five day period, Socrates proved to them both his willingness to work and get there on time even if he was using the bus. He arrived at the supermarket for those five days straight on time, and before 9:30am. On the fourth day, Halley informed him his application had not been accepted and that she had thrown the fax away stating his denial. Unable to produce proof, Socrates called the main office himself, finding out his application was never submitted. In the midst of all this, Halley had also reported that Socrates was a threat to her and was afraid that he would do her harm because of him coming in all the time demanding his application results, knowing that she hadn’t submitted them. So that fifth day when Socrates came to the supermarket for an answer, he was approached by two gentlemen in lieu of his business there. He was called into the manager’s office and then was asked explained to the men, Mr. Parker and Mr. Weems his situation. Surely as they thought about his rights, end up offering Socrates a job at one of their other locations. As Socrates faces dilemma in his position as a black man during the Harlem Renaissance period, he ultimately succeeds in doing what he set out to do†¦.. find a job. As honorable as Socrates claimed he would be while trying to get this job, he ended up lying in the end about another question on the application he had missed. That question is the one who would identify him as a felon for his past mishaps. As appreciation for Mosely’s short story, one must believe that Socrates and many other African-Americans struggled to be successful, and to survive during this time period. This story tells the struggle of a man who just wanted to work to survive, and that knowing his rights and acting on them with patience and non-violence helped him get what he wanted eventually!

All couples should have the right to a child Essay Example for Free

All couples should have the right to a child Essay With reference to other aspects of human experience, explore the view that all couples should have the right to a child. Justify your answer. [15] Many would agree with this statement, because parenthood is a human right: â€Å"Parents have the exclusive right to determine freely and responsibly the number and spacing of their children.† Humans have personal sovereignty, which is to be free of the control or coercion of others. Therefore they should be allowed to make their own decisions about their families. The issue becomes more complicated when infertility is involved. This is especially so in cultures where a woman’s worth is based on her ability to produce children. If she does not receive reproductive technology she could face isolation from her community. Looking at the UK, it could be argued that the purpose of the NHS is to solve our health problems, and infertile could be regarded as a health issue. 1 in 6 couples are infertile and there have been 70,000 IVF babies born in the UK. Infertility can have severe emotional impact on a couple and can strain the relationship. It is paradoxical that the NHS will fund abortions but not IVF (in some areas). They are denying desperate couples of their right to a child. The BBC documentary Don’t Take My baby is a good example of a couple who fought hard for their right to a child. It documented the story of a young disabled couple whose every move was monitored by social services as they raised their newborn baby. The mother was wheelchair bound and the father was visually impaired. The father argued that that even if able-bodied people are poor parents, they are never subject to the same amount of scrutiny disabled parents have to go through. The state has no right to decide who has the right to a child, or else we risk becoming a totalitarian society where only the highest calibres of people are permitted to have children. On the other hand, those who disagree would argue that a child is a privilege, not a right. There are some couples that would be better off not having children, such as those with violent criminal convictions where the child would be at risk of harm. With rights come responsibilities. If you cannot live up to the responsibilities of parenthood, then you forfeit your right to a child. Many would use this line of argumentation to dissuade homosexual couples from adopting, because they cannot responsibly provide a child with a father and mother. If the use of reproductive technology grants every couple the right to a child, we risk viewing children as a commodity. The production of children could become commercialised, as is already happening in India. In November 2015 the Indian government banned foreign couples from using Indian surrogates due to fears that poor mothers were being exploited (they received around  £2000 per pregnancy). Additionally, even with IVF some couples will never conceive. They only have a 20% chance. Perhaps infertility is not a health problem that can be solved, but is the will of God: â€Å"’Shall I, who cause to bring forth, shut the womb?’ says your God.† (Isaiah 66:9) Just because a couple does not have the right to bear their own children does not mean that they cannot be parents. In Northern Ireland alone there were 2,785 children in care during 2015. Rather than pouring money in reproductive technology, we should encourage infertile parents to adopt or foster. They can still experience the joys of raising a child, and the child will be saved from a life of never having a permanent home. To conclude, not every couple should have the right to a child. However, we should show immense love and compassion towards those struggling with infertility. To quote Laura Bush, â€Å"For those who deeply want children and are denied them, those missing babies hover like silent ephemeral shadows over their lives.†

History of Communicative Language Teaching

History of Communicative Language Teaching Communicative Language Teaching (CLT) is a method of teaching second and foreign language. This method highlights interaction as both the technique and objective for learning a language. In addition, it is known as the communicative approach to teaching foreign language or simply put, the communicative approach. CLT was said to have originated from Britian during the 1960s. I served as a replacement to the popular method known as Situational language teaching which is based on the structural view of language. Linguist Noam Chomasky criticized the structural linguistics because it was not enough to cover syntax since there would be infinity of sentences that could be said. What Chomasky proposed that a set of parameters must be created that would be able to generate all the possible sentences in a language. This criticism of Chomasky gave rise to a couple more proposals in language teaching and the communicative approach is the one that has prevailed. Likewise, communicative language teaching also came as a response to the prominent method of learning a language, the Audio-lingual Method, and as an application of the notion function syllabus. Audio-lingual demanded itself as peoples need to learn foreign language skills during and after War II. It is closely connected with behaviourism, thus making drilling, repletion and habit formation its central elements of instruction. The notion function syllabus is a way by which a language learning curriculum can be organized. Here, the instructions are assigned, unlike Audio-lingual, but in terms of notions and functions where a notion is a specific environment where people communicate and a function is a unique objective for a speaker in a given environment. There are certain practices under the communicative approach. For one, the communicative approach has it that, meaning is paramount. Language learning aims to achieve communication. Effective communication is sought. Drilling may occur and pronunciation is focused on. Any tool which helps the students learn is recommended. Communicating in the target language is encouraged from early years. Whereas translating text may be used at a very lower level. Likewise reading and writing may be started early as well. The L2 linguistic feature is learned through engaging in communication. Communicative competence is considered the main aim. Language is created by individual often through trail and error. Fluency and acceptable language is the main goal: accuracy is examined in context. Students are expected to interact with other people such as through pair and group work. The teacher may not determine the language the students use. The communicative approach gives a great support for students to use the target language in various contexts and functions. Its primary focus is on creating meaning rather than developing perfectly grammatical structures or acquiring native sounding pronunciation. This means that the success of learning a foreign language can be evaluated in terms of how one has developed his or her communicative competence, which can be defined as the ability to apply formal knowledge as well as the sociolinguistic aspects of a language on ones proficiency to communicate. Communicative approach has been characterized as extensive teaching method and not just one with clearly defined sets of classroom practi ces. Because of this, it is usually identified as a list of general futures. One of them is David Nunans (1991) five features of communicative learning teaching. They are: 1) learning to communicate by interaction in the L2; 2) presenting of authentic texts into the learning situation; 3) giving opportunities for people to concentrate on both language and the learning management procedures; 4) enhancement of learners own personal experience as important contributing elements to classroom learning and 5) linking language learning inside classroom with language learning activities outside. Nunans list has been claimed by many advocates of the communicative approach particularly by those who are very concerned in language learning inside and outside the classroom. This board definition makes it such that any teaching practice that aims to help students develop their communicative competence in practical and usable contexts is considered as a form of instruction. A communicative approac h environment would often have pairs/group work where participants are required to discuss and work together. It is known for fluency based activities that encourage the development of confidence, role plays where they can practice and develop language functions and the sensible use of grammar and pronunciation focused activities. The communicative competence as Hymes (1972) devised it, made some important shifts in ESL teaching regarding teaching materials design and teaching methodology. Communicative competence presented in the 1970s and eventually applied these changes in ESL teaching field. Chomsky (1965) presented the terms competence and performance in modern linguistics (Canale and Swain, 1980). Chomsky claimed the term competence refers to the linguistic system, whereas performance basically involved in the perception and production of speech. Hymes (1972) claimed that the competence-performance description devised by Chomsky did not deal with the appropriateness of the socio-cultural significance of an utterance in the situational and verbal context where it is applied. According to Hymes, there are rules that should be understood along with knowledge of grammar rules. Hymes (1972) refers that without these rules, the knowledge of grammatical rules would not be effective in the language spoken. Therefore, Hymes suggests a conception of competence.