House of Tata Case Study Example | Topics and Well Written Essays - 2000 words

House of Tata - Case Study ExampleThe license raj along with the prevail factor of the red tapes brought into effect significant amount of impact in regards to the irreparable financial bleeding of the military control theatres and entities. A lot many barriers overly emerged in the business scene because of the tremendous opposition from mingled political parties. With the opening of the Indian economy, foreign direct investment was allowed to flow into the country. With the removal of various government based restrictions, varying amount of investments by the private and family held organizations was allowed in multiple sectors all over the country. It is of high relevance to highlight that the opening up of the economy in regards to foreign and private investments in various sectors promoted a significant amount of business opportunities. It is of high importance to mention that the diverse identify of companies that were held together under the highly efficient leadership o f JRD Tata has always moved forward and operated in a decentralized structure in regards to tackling the daily business operations. Because of the power of decentralization promoted by the leader JRD Tata himself, the independent set of companies which are centrally owned by the Tatas focused on capitalizing on the various exploitation opportunities provided by the opening up of the Indian economy. ... A presence of a single brand would have helped the Indias most popular corporate house to significantly communicate a unified set of value offerings for the company to the markets of India as well as around the world. Talking in regards to the value additions that tycoon have happened in regards to the development of a single corporate brand, it ineluctably to be mentioned that because of the ownership of multiple companies, the Tatas needed a strong and single contrast of communication that bequeath communicate the brands superiority to the others. While in the past, the presenc e of JRD Tata helped in communicating the values of the group in a central manner, in the recently changing times, a single corporate brand will solve the purpose. Talking in regards to the positives, associated with the formation of a brand, it needs to be highlighted that the single corporate brand based identity will act as a pillar of strength and communication for all the associated companies of the Tatas. Also, it will help in communicating the brand values of the Tatas in the open markets in comparison to other rival brands. Talking in the lines of negativity, it needs to be maintained that the companies will have to stick the code of ethics and values promoted by the entire group. Non failure to address the values promoted will lead to tamper of the entire brand image for the corporate house. 1b. Building of equity interlocks among the Tata companies It is of utmost importance to mention that the Tata group of companies has ownership for multiple companies. Because of the l eadership style full by JRD Tata, who was credited as the senior most commander of the group before Ratan