The Devil Restaurant Essay Example for Free

The Devil Restaurant Essay1. Executive Summary 1.1 dividing line concern InnovationKorean Bibimbap, a new eating place that is featured by anicteric Korean intellectual nourishment aims to permit white-collar workers with convenient service and business leisure under the help of e-commerce and efficient management. The main characteristics of Korean Bibimbap is as fol disordereds. Korean Bibimbap is set up as a restaurant selling healthy Korean meal sets at an acceptable price. Nowadays white-collar workers are face with a dilemma on where to contract dinner. On the one hand, despite the cheapness of food in staff canteen, some white-collar workers have been ply up with its distastefulness. On the other hand, many white-collar workers also complain that they cant afford the food in restaurant beca implement of its high price. combine with high stress and considerable time of work, such a dilemme now has contri just nowed to many health problems in white-collar worker s. Based on the analysis of this situation, Korean Bibimbap pass on provide healthy Korean food in varied prices and an agreeable environment for white-collar workers to enjoy. Following the trend of e-commerce, Korean Bibimbap get out use a electronic system including website and integrated management system for prospect background. Customers can not only come to the real shop for dinner but also place order through the internet. It deserves to be mentioned that online order service is still at its primary stage of development in China. This system will bring as much convenience as possible to consumers and in return expand the business of Korean Bibimbap.2. Mission and VissionOur first responsibility is to provide completely customers healthy food at a fair price as well as the pleasure of eating. We will make sure that every consumer receives a warmly welcome on walking in our restaurant. We value employees active efforts on bringing health as well as pleasure to customers, and on spreading healthy diet culture to the world. We would like to join hands to advance and retreat as one with the development of our restaurant. By working closely, we can pave the way for a better prospect of our restaurant.1.3 Food StuctureAs its name suggests, at the start-up stage the main food provided in my restaurant is Korean Bibimbap sets, varying in variety and price. Korean Bibimbap will use advance(a) equipments to prepare and store food material on monumental scale without affecting the flavor and upkeep of Korean Bibimbap. More over, some special snakes will also be offered as a complement to deversification of food. At the expansion phase, Korean Bibimbap will add more food lines to the menu list. 1.4 Market AnalysisThe restaurant market is a free-enterprise(a) market with low entry barriers, where new restaurants emerge rapidly and compete with the existing ones. Base on the SWOT analysis, a successful restaurant should have both characteristic food and hig h quality service at least. Besides, exposure to lage numbers of mobile population also accounts for the success of some famous restaurant. To take every these into consideration, Korean Bibimbap decides to target on white-collar workers in International Trade Center in Beijing.5. ManagementThe management team mainly comprises five move administrative department, marketing department, human resource department, financial department and purchasing department, each of which has its specific responsibilities. Periodically, Korean Bibimbap will have personnel training, especially for these superior managers and gradually establish a comprehensive training system. At the same time, Korean Bibimbap will strengthen and perfect information management system on different levels, so as to facilitate the smooth and efficient operation.1.6 Financial PlanningTotal investment for the first year is one million, which comprises 0.7 million from partnerships and 0.3 million of bank loan. At the early stage, Korean Bibimbap has to pay regular interests to investors every month. At the second year, Korean Bibimbap will have paid off all the debts and continue to operate the business with acculmulated capital.7. Risk AnalysisMajor problems may come from the potential pandemic outbreak, some irresistible natural factors, external large-scale maligant competition, management risk, financial risk and policy risk. In order to minimize the negative effects of potential problems and risks, Korean Bibimbap will have special training on relevent staff to improve their ability to predict and evade risks.1.8 ConclusionIn short, Korean Bibimbap is a restaurant combined with healthy food and advanced management, targeting on the white-collar workers. With the joint efforts of all staff, Korean Bibimbap will have a good market prospect and further development in the future.2. Business Description1. General Descriprion of the BusinessKorean Bibimbap is a new restaurant featured by health and convenience, aiming to provide white-collar workers with convenient service and business leisure under the help of e-commerce and efficient management. Target ConsumersMore often than not, white collar workers is more likely to eat out. For modern white-collar workers, they localise more emphasis on both convenience and nutrition. At the same time, they are also curious about exotic flavour and attach wideness to juicyness of food. They also dont have too much economic problem, so medium priced Korean Bibimbap will not make them quaver too much. Site SelectionBecause the target customers of Korean Bibimbap are white-collar workers, the location is finally decided as International Trade Center, which is known as one of the biggest office building areas. High Quality ServicesAll the staff have to be energetic and enthusiastic young people, who will have united training course about providing good service and should be interested in, if not familiar with, Bibimbap culture. Vari ous characteristic services will be offered from the customers entering Korean Bibimbap till their departure. Furthermore, Korean Bibimbap will provide convenient online reservation and take-away services.2. Industry BackgroundAs a traditional industry, the restaurant industry has played important roles in the economic development. In the long term, the strong growth of restaurant industry will continue. There are devil major reasons as follows Although There are many restaurants in Beijing, the amount of people eating out is still a small proportion of the get along population. With the further development of economy, there will be still great potential for new restaurant to win decent profits. From the perspective of demand, people will attach more importance to diversified, healthy and quality food. These demend will contribute to the further development of the restaurant industry.In coclusion, the restaurant market is a competitive market with low entry barriers, where new res taurants emerge rapidly and compete with the existing ones. However, there is still great space for new restaurants as long as operators make efforts to establish their own features and improve the quality of service.3. Goals and Potential VissionTo bring health and happiness to the world. MissionTo bring health by providing delicious food To bring happiness by providing better services. Core valuesHealthy DelicacyOur first responsibility is to provide every customers healthy food at a fair price as well as the pleasure of eating.Consumers FirstWe will make sure that every consumer receives a warm welcome on walking in our restaurant. We measure our work against how much satisfaction our consumers get from our services. The satisfactory smile of customers will be our best cost increase forward.Enthusiasm and DedicationIt is the enthusiasm and dedication of our employees that keeps our restaurant going and expanding. We value employees active efforts on bringing health as well as pl easure to customers, and on spreading healthy diet culture to the world.TeamworkWe would like to join hands to advance and retreat as one with the development of our restaurant. By working closely, we can pave the way for a better prospect of our restaurant.4. Uniqueness of ProductThe distinctive food of Korean Bibimbap is featured by its nutrition and convenience. On the one hand, Bibimbap is nutritious food with low calories, for the main genes of Bibimbap are various vegetables. Compared to KFC and other kind of cuisines, Bibimbap lays more emphasis on nutrition and health. check to latest study, Korean chilli paste can stimulate the palate of people and in some sense improve the immunity of people. On the other hand, Bibimbap is also a delicious and convenient food to be offered at a short time. While operating the business, we will prepare some ingredient in large numer beforehand and use special equipment to store them. As Korean Bibimbap becomes stronger, more food series w ill be added, like Korean barbecue, to the menu of restaurant.